Introducing Villon, An Exquisite Reimagining Of Cognac From Harlem To Merpins

January 29, 2021

To mark the start of a new year, Sovereign Brands has launched VILLON – an alluring spirit hand-crafted in Merpins, France. Created by time-tested, small-batch traditions VILLON is made from fine VSOP and XO Cognac, an exquisite blend of spirits distilled from French wheat and natural flavors.

VILLON’S incredible array of aromas has been created to echo the changing seasons – toasted oak evokes winter, vanilla and spice represent autumn; notes of orange blossom conjure spring, and summer is represented with delicate peach aromas.

Luxuriously complex yet balanced, VILLON can be served neat, over ice, or as the foundation of the perfect cocktail.

The spirit is named for François Villon, a medieval poet who lived on the margins of Parisian society in the 1400’s.

Villon wrote about love and sex, money trouble, dirty cops, lewd monks, “the thieving rich,” and the consolations of good food and wine.

François Villon was one of the most original and important voices of the Middle Ages, who took his inspiration from the streets, taverns, and bordellos of Paris.

Villon joined a wandering gang of thieves and was missing, presumed dead by 1463.

Francois’s enigmatic story is the inspiration for the new spirit’s name, its image and its ethos.

When it comes to the look and feel of this exquisite spirit, the devil is in the detail. The custom-made paperless black glass bottle is adorned with an eye-catching tarnished metal serpent-and-dagger motif. The serpent represents mystery, stealth, and cleverness – all qualities of the brand’s namesake.

The dagger represents the Middle Ages, Bravery, Revenge, Sacrifice – and quite literally the dagger François Villon carried beneath his cloak.

A silkscreened label, embossed details on the rear and bottom of the bottle and a heavyweight embossed silver stopper further elevate the brand’s striking package.

VILLON is owned by Sovereign Brands’ Brett and Brian Berish, creators of Luc Belaire sparkling wine, the #1 brand in the premium sparkling wine and champagne category in the U.S., Bumbu Rums, the #1 premium rum brand in the U.S., and McQueen and the Violet Fog gin, which received a 93-point score from Wine Enthusiast.

VILLON is currently rolling out to bars, nightclubs and retailers in the U.S.

Sovereign Brands is a family-owned, international wine & spirits company headquartered in New York.

The company is owned and operated by the Berish family and partners with first-class producers from the world’s most iconic wine and spirit regions to develop superior brands.

Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 100 countries around the world.

The company’s portfolio also includes McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil; Bumbu, a small batch, craft rum that ranks among the world’s most critically-acclaimed rums; Cloud Chaser, a classic French Côtes de Provence Rosé; and Skeleton Vineyards, a range of accessible wines from Argentina and Austria.

Sovereign’s newest release is Villon, an extraordinary spirit and reimagining of the Cognac category, crafted in Cognac, France.

You can keep up with state announcements on Villon’s social media @VillonFrance and on

Photo credit: VillonFrance

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