In celebration of the theatrical release of Warner Bros’ “In the Heights”.
Foot Locker is bringing the Broadway musical to the block by releasing a limited-edition collaboration with FILA and Warner Bros inspired by themes from the film.
On Friday, June 11, 2021, the In the Heights x Foot Locker x FILA-inspired sneaker.
The sneaker includes design elements that pay to the film including “El Sueñito” and “Paciencia Y Fé” embroidered on each shoe.
The Washington Heights Community Power Store has had a footprint in the community and Foot Locker wanted to honor residents by offering this exclusive product that celebrates the neighborhood’s beauty, creativity, and culture.
Additionally, a few pairs of the sneakers (signed by Lin Manuel Miranda!) will be auctioned through Charity Buzz and all proceeds of the auction will go directly to the Northern Manhattan Arts Alliance.
The shoes are crafted in leather and suede, in a color palette of white, grey, purple, and berry.
The sneaker’s signature FILA flag is dual-colored in purple and berry hues with the In the Heights embroidered logo on the tongue and the FILA logo on the quarter and midsole.
Translucent outsole where In the Heights logo can be viewed underneath. The shoe comes with custom packaging including a special co-branded shoe box and tissue paper. The shoe’s sizing is available in both men’s and women’s
In the Heights
In the Heights fuses Lin-Manuel Miranda’s kinetic music and lyrics with director Jon M. Chu’s lively and authentic eye for storytelling to capture a world very much of its place, but universal in its experience, where the streets are made of music and little dreams become big.
The film stars Anthony Ramos, Corey Hawkins, singer/songwriter Leslie Grace, Melissa Barrera, Olga Merediz, Daphne Rubin-Vega, Gregory Diaz IV, Stephanie Beatriz, Dascha Polanco, singer Marc Anthony, and Jimmy Smits.
The Chu directed the film from a screenplay by Quiara Alegría Hudes, based on the musical stage play, music and lyrics by Lin-Manuel Miranda, book by Quiara Alegría Hudes, and concept by Miranda.
Miranda, Hudes, Scott Sanders, Anthony Bregman, and Mara Jacobs produced the film, with David Nicksay and Kevin McCormick serving as executive producers. Warner Bros.
Pictures present a 5000 Broadway / Barrio Grrrl! / Likely Story / SGS Pictures Production, A Jon M. Chu Film, In the Heights.
Get It Here
Will be available only at Foot Locker’s Washington Heights Community Power Store (605 W 181st St, New York, NY 10033) and www.footlocker.com – retailing for $75.
Slated to open on June 11, 2021, in theaters and on HBO Max, the film will be distributed worldwide by Warner Bros. Pictures. It will be available on HBO Max for 31 days from the theatrical release.
The film is rated PG-13 for some language and suggestive references. www.intheheights-movie.com
To learn more about the collaboration follow @FILAUSA and @Footlockerwashhts.
Photo credit: 1) Lin Miranda. 2-3) Sneakers.