HW Pick: “Sound & Color” By Alabama Shakes (video)

alabama shakes1Looking at the NCAA football games today, we love the song “Sound & Color” for the new iPad Pro by the group Alabama Shakes, not Harlem Shakes.

Here’s the iPad Pro commercial video:

Alabama Shakes is a rock band formed in Athens, Alabama in 2009. The band consists of lead singer and guitarist Brittany Howard (she’s the one rockin that Cam’ron fur above), guitarist Heath Fogg, bassist Zac Cockrell, keyboard player Ben Tanner, and drummer Steve Johnson. The group rose to prominence from virtual obscurity in the early 2010s with their distinctive and soulful roots rocksound.

Here’s the video for the song (long):


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