HW Pick: The Cadillac CT6 Forward, For Those Who Dare (video)

cadillac ct6 in harlem

Being a Harlemite is about getting to where you have to go, looking great, and feeling great, the Cadillac CT6 Forward might just help you do it.

Cadillac’s slogan for their ad campaign could be mistaken for a Harlem anthem:

“Only those who dare, drive the world forward.”

We especially like the fact that the video was shot in Soho NY, we look forward to the next video being shot across 110th Street.

Here’s the video:

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Directed by Janusz Kaminski.

Copywriter: Jeroen de Korte
Art director: Natalie Chambers
Agency: Publicis NY
Edit: Federico Brusilovsky at Lost Planet
Post production: The Mill
Music: Q-Department

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Harlem Cultural Archives is a donor and foundation-supported Historical Society, Its mission is to create, maintain and grow a remotely accessible, online, interactive repository of audio-visual materials documenting Harlem’s remarkable and varied multicultural legacies, including its storied past as well as its continuing contributions to the City and State of New York, the nation, and the world. Support Harlem Cultural Archives and click here to get more Harlem History, Thank you.

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