Vlog marketing is the best marketing strategy in today’s time. With the millennial generation becoming so equipped with digitalization and the digital world, nothing grasps viewers’ attention like videos. Implementing a new strategy should always begin with knowing the growth and benefits it will provide you. Here we are to take you through a complete guide of the type of vlogs and the benefits of vlogging? The more interesting and informative the vlog is, the more benefit you can reap out of the vlog marketing strategy. So, scroll, learn,implement and grow.
What Os Vlogging and How Does It Work?
Vlogging, a contraction of the term ‘video blogging,’ is steadily becoming the mainstream form of advertising gradually. Adam Kontras made the first vlog in 2000, but the practice didn’t gain much popularity until Google launched YouTube in 2005. Research speaks that 2.6 billion internet users worldwide watch vlogs every month, and video will capture 82% of the internet traffic by 2021, from 73% in 2016. Before you begin vlogging, you need to ascertain your niche and the type of audience you want to focus on. It will help you fix the kind of vlog that you will be willing to prepare and the type of vlogging equipment required for the same. You can merge different types of vlogs keeping the central theme constant.
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The popular sort of vlogs currently trending is:
- Comedy and Prank Vlogs
- Travel Vlogs
- Food Vlogs
- Fashion Vlogs
- Beauty Vlogs
- Fitness Vlogs
- Informative/ Educational Vlogs
- Product Review Vlogs
- Movie/Book Reviews Vlogs
- Gaming Vlogs
- Lifestyle Vlogs
- Pop Culture Vlogs
- Click Bait Vlogs
What Are The Advantages Of Vlogging?
Various B2C companies are now leveraging vlogging’s incredible use since it connects with the customer most aptly. Even though blogging continues to be a worldwide preference since people can read and understand at their speed, vlogging comes with a better explanation and clarity. It has led the domain of influencer marketing to grow at a tremendous rate. Here are some points on how you can benefit from vlog advertising.
1. It Adds A Personal Touch.
It gives a face to the audience, a face for the company. The customers feel that they are engaging with that particular person and not a website. It is quite advantageous for startups or small businesses as it gives a more personalized experience to the proposed and current customers. Companies can benefit from this relationship by informally sending future commercial messages, leading to higher engagement.
2. Demonstrate Your Expertise
Vlogs are the best medium to show your expertise to the audience and build trust. It helps to establish an inclination of the prospective customers towards your brand, hence increase engagement. Providing multiple information assures your customers about your expertise.
3. SEO Factor
More than 50% of google searches are dedicated to vlogs. Be it travel, food, or how-to videos- people prefer looking up videos. Similar to blogging, SEO plays a significant factor in vlogging. The title and the video description that we check while watching a YouTube video plays a crucial role in SEO. Hence it should have the required amount of keywords and not be crowded with the same.
4. Creative Independence
There are no hard and fast rules for making a video as long as the content is relatable and the picture quality. For content, place yourself in the audience’s shoes while judging the video, take real feedback from your colleagues, friends, and omit the unnecessary portions. A computer and a DSLR camera with the required video capabilities are necessary for good video quality. For instance, you will need a higher megapixel and a camera with an adjustable lens for travel vlogging. So, to find your perfect vlogging equipment for your niche and get set to become a vlogger.
5. Higher Conversion Rates
Social media has made it easy for people to share videos and content with their friends and relatives. Every social media platform allows video sharing now. The more entertaining the video, the wider audience it will reach and effectively increase the CTR. A higher CTR, in turn, results in more leads, and therefore more customers.
Aren’t the aforementioned the returns expected from every marketing campaign? Well, you can reap all such benefits by investing in the required vlogging equipment and creating relatable content with consistency. So if you are planning to make yourself, your craft, or your business known to people, vlogging should be at the top of your to-do list.