In the real estate game, it’s no overstatement to say that leads are life. Your ability to get leads, as a realtor, is what of the major contributing factors that can drive your business, your career, and how you make a living.
If you’re just getting started in real estate, we understand just how daunting the prospect of finding clients to create a successful business can be. Fortunately, we’ll help you by drawing on a wealth of knowledge in order to get you started on a fruitful journey as a realtor. Even if you’re not green in the real estate industry, these tips can help to refresh your perspective, helping you to get out of that rut and start to rebuild your list of leads and connections and, in turn, generate more sales and a higher income. If you’re looking at how you can get leads in real estate, read on, make notes, and start selling more!
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Build a Website for Your Brand
In today’s world, having your own personal brand is becoming more and more common. It’s not just something for celebrities who create their own perfumes or clothing lines anymore. As a realtor, you know better than most that your personality is your most valuable tool to win people over, generate more leads, and sell more real estate. In this way, your personality is your brand.
If you work for a brokerage or a real estate agency, you might be asking why you need to invest in building a website for yourself as a realtor. Yes, your brokerage features you on a dedicated page on their website. This is useful, but since your own, charismatic personality is what has helped you win people over, it’s the core of your brand.
Having your own website means that you’ve got a consistent web presence for yourself, even if you happen to change brokerage or move forward as a realtor completely on your own steam. If you’re already on your own, you know just how powerful your own digital presence can be. Remember, it’s not enough to have a static website. You need to make sure that you post blogs regularly, keep your website optimized for search engines, and capture email addresses of those who visit. It’s also important to let visitors know which areas or localities you cater to, the kind of real estate you cater to, and that you don’t forget to showcase reviews from satisfied clients.
Identify Your Niche in Real Estate
Like we mentioned above, your website will need to showcase the localities and types of apartments or homes that you specialize in. This helps you to identify and refine the niche that you, as a realtor, cater to. Knowing what you’re great at selling goes a long way. Sometimes, you might just have a knack for selling premium apartments in upper-tier areas in a big city, for example.
When you identify your niche and build your expertise in this field, you gradually become an expert in your field. Soon, you’ll realize that you’ve built a reputation for yourself, and potential buyers and sellers will look to you, off the bat, when they’re in the market to buy, or are putting their property on the market. Identifying your niche in the market helps to build your reputation if you’re proactive about it.
Get to Know People with Networks and Partnerships
This may sound like it’s Real Estate 101, but when you’ve found yourself in a rut, it’s easy to begin to insulate yourself and stop meeting new people. Networking is the best way to generate new leads for any realtor – no matter where you are in your career. It’s probably the most spoken about method of generating leads and putting you in touch with useful contacts.
When you know people, those people know people, and so on. People talk, so when someone’s in the market to buy a new home, you want your name to be on their lips. Ensure that your networking efforts don’t result in shallow relationships. Put in the effort to build real relationships and foster trust. When people trust you, they’re way more likely to refer you to their family, friends, or business colleagues.
Find a local businesses to build partnerships with so that your business card is the one realtor’s card that they’re offering to others. Local insurance companies, landscapers, cleaning companies, and the like are invaluable to enter into a partnership with, for you as a realtor. They’re a great source of information when it comes to people who are in the market to buy or sell their homes. Entering a partnership with local businesses can be tricky, so you’ve got to do your research. When looking for potential partners, look them up on Nuwber to find publicly-accessible records about the business, helping you to know whether they’re the right fit to partner up and generate more leads for your own business.
Advertise Your Business
Putting your name out there through paid advertisements comes with a cost, but it’s a powerful way of giving you exposure as a realtor. Once you’ve refined your niche, you’d know which publications to target, or which demographics to target when using pay per click search ads. For a realtor, traditional advertising is very valuable, but don’t overlook the power in digital advertising by pushing your business as a realtor on LinkedIn, Instagram, or Facebook adverts.
Expired Listings are Valuable
Generate leads through expired listings. This may sound counter-intuitive, but you’ve got to consider those people who couldn’t sell their homes and are left frustrated.
It could be that their realtor just couldn’t get the job done. Perhaps they didn’t have the know-how on how to sell a particular kind of home – one which you specialize in! Find out what strategies were used and outline your ideas to them, fostering trust and building your reputation in the process.