With a H&M store on 125th Street in Harlem anyone who has searched high and low for their dream wedding gown knows they don’t come cheap. On Thursday, March 17th, 2016, H&M unveiled a new, sustainable collection that features wedding gowns that won’t break the bank and will still make any bride look beautiful.
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The face of the campaign, Julia Restoin Roitfeld, said, “I love the mix of a conscious, sustainable fabric and an old painting. It’s great to be able to have sustainable clothes that still look red carpet-ready.”
The dresses are made from “organic silk, hemp, recycled linen and Tencel® blends as well as new innovative materials such as beads and rhinestones made from recycled glass and Denimite — a material made out of recycled worn-out denim, which H&M is the first fashion company to use.”
“We thought,” she said, “Why don’t we do it now?”
We’re sure brides-to-be everywhere are glad they did.
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According to WWD, the collection will be available in select stores and online April 7, 2016.