With a H&M store on 125th Street in Harlem anyone who has searched high and low for their dream wedding gown knows they don’t come cheap. On Thursday, March 17th, 2016, H&M unveiled a new, sustainable collection that features wedding gowns that won’t break the bank and will still make any bride look beautiful.
The face of the campaign, Julia Restoin Roitfeld, said, “I love the mix of a conscious, sustainable fabric and an old painting. It’s great to be able to have sustainable clothes that still look red carpet-ready.”
The dresses are made from “organic silk, hemp, recycled linen and Tencel® blends as well as new innovative materials such as beads and rhinestones made from recycled glass and Denimite — a material made out of recycled worn-out denim, which H&M is the first fashion company to use.”
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“We thought,” she said, “Why don’t we do it now?”
We’re sure brides-to-be everywhere are glad they did.
According to WWD, the collection will be available in select stores and online April 7, 2016.