Healthcare Industry Needs To Do More To Educate Consumers On Value-Based Care, Study Says

October 26, 2021

EmblemHealth, one of the nation’s largest nonprofit health insurers, released its findings today in a national survey of what Value-Based Care means to patients and consumers.

The national study found that only one in four consumers are aware of the term “Value-Based Care,” and of those, only a quarter can define it accurately. These results are a call to action for healthcare professionals and policy leaders.

“Our findings show that it is crucial for health care leaders to improve communications around the purpose and benefits of Value-Based Care,” said Karen Ignagni, EmblemHealth President and CEO. “Now is the time for health plans, clinicians, and policymakers to bring clarity, communication, and understanding of consumer familiarity with this language.”

Nearly 1,000 consumers across the country ages 18+ were surveyed in the study, including a nationally representative sample across sex, age, and region.

Value-Based Care has been actively discussed within the health care industry. EmblemHealth’s study, meanwhile, sought to focus on patients and better understand their perspectives. It looked to understand whether patients who could benefit from the model are sufficiently aware of it. Additionally, the study asked if increased awareness of Value-Based Care influences patients’ perceptions of their physicians, health plan, and even their own health. It also asked whether consumers want to learn about Value-Based Care, and if so, how. Nearly 1,000 consumers across the country ages 18+ were surveyed in the study, including a nationally representative sample across sex, age, and region.

As part of the survey, people indicated that quality of care resonates with them most when thinking about Value-Based Care, closely followed by affordability/cost. Moreover, the term “Value-Based Care,” while commonly used within the healthcare sector and in policymaking, is not widely understood by consumers. However, when Value-Based Care is understood, consumers are very supportive of the mission and intend to improve health outcomes while reducing the cost of care.

Other key findings include

  • Of those familiar with the term, 58% of respondents recall hearing “Value-Based Care” from a health insurance plan, followed by 40% from a doctor and 27% from a media/news outlet.
  • After doctors, respondents cited health plans as an essential contributor to adding value to health care: 40% said their doctor is responsible for adding value to their health care, 28% said their health insurance plan is responsible, while 26% placed the onus on themselves.
  • Overwhelmingly, respondents (63%) felt that both doctors and health insurers should communicate about Value-Based Care.

Value-Based Care is a model that aligns payers and providers [doctors] by reimbursing providers for the quality of care given to ensure better patient health outcomes. The model represents a shift from the fee-for-service model, which reimburses providers based on the volume of services provided rather than the outcome or value. A key concept is that if prevention, early intervention, and care management succeed, individuals will remain healthy longer and pay less for service as other complex procedures are less required. This model is significant for improving population health and for controlling the costs of the entire health system.

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In the years following the enactment of the Affordable Care Act in 2010, the value-based model has gained prominence through federal programs administered by the Centers for Medicare & Medicaid Services and has continued to gain traction among commercial payers.

While the widespread transition from “volume to value” of services signals a shift in the paradigm of reimbursement arrangements, more understanding of how consumers perceive the model needs to be a focus.

“As the healthcare system continues to shift toward Value-Based Care, this survey gives us evidence that consumers are being left out of the conversation,” added Ignagni. “We need to explain what new structures and practices actually mean to people to ensure they are empowered to make the best choices for their health journeys.”

For more results from EmblemHealth’s study, go to:


EmblemHealth is one of the nation’s largest nonprofit health insurers, with 3.2 million members and an 80-year legacy of serving New York’s communities. The company offers a full range of commercial and government-sponsored health plans to employers, individuals, and families, as well as convenient community resources. As a market leader in value-based care, EmblemHealth partners with top doctors and hospitals to deliver quality, affordable care. For more information, visit

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