HBCU Showcase Sponsored By KPMG To Be Live Streamed On Peacock 

December 20, 2023

The annual HBCU Showcase sponsored by KPMG LLP, the U.S. audit, tax and advisory firm, brings together top athletics programs from dozens of America’s Historically Black Colleges and Universities.

This meet takes place at the Nike Track & Field Center at The Armory in New York City, home to The Fastest Track in the World. For the first time, the HBCU Showcase sponsored by KPMG will livestream on Peacock, available to all subscribers, through a partnership between The Armory and USATF. The event will be live-streamed on Saturday, January 13th, 2024, from 3 PM to 5 PM EST.

“We are thrilled that our partners at USA Track & Field are featuring the scholar-athletes of HBCUs on Peacock,” remarked Zakia Haywood, meet director of the HBCU Showcase. “This is an incredible opportunity to showcase their stories of brilliance, tenacity, and community with Peacock’s 30 million subscribers.”

Approximately 25 teams will participate in this year’s Showcase including Hampton University, Florida A&M University, Prairie View A&M University, Howard University, Norfolk State University, and many others. In addition to the thrilling action on the track and in the field, the meet is expected to feature performances by an HBCU drumline, along with a college admissions fair for NYC high school students. Top NYC high school athletes will also participate in the NYC Mayor’s Cup Relay Championship within the event. The HBCU Showcase offers a unique opportunity for HBCU college admissions representatives to interact with students who are exploring pathways to college, while also allowing students to gain insights into an HBCU education and experience and an early view into career opportunities at firms like KPMG.

“We’re delighted that the HBCU Showcase sponsored by KPMG will be live-streamed on Peacock, amplifying the talent and spirit of these incredible athletes,” said Max Siegel, CEO of USA Track & Field. “This partnership marks a milestone in showcasing the rich diversity and exceptional skill within the track and field community, uniting fans across the country in celebration of athletic brilliance. Bringing the power of HBCU athletics to a national audience is a testament to USATF’s commitment to inclusivity and excellence in sports.”                                        

“At KPMG, we are committed to building a larger, more diverse pipeline of future talent in public accounting and professional services,” said Elena Richards, Chief Diversity, Equity & Inclusion Officer at KPMG. “We are honored to collaborate with the Armory Foundation for the second year in our shared mission to create equitable access to rewarding career pathways and higher education for students and are excited that they will have the opportunity to showcase their talents on an even larger platform.”

The Armory Foundation

The Armory Foundation is a New York City non-profit institution, with the mission of “Keeping Kids on Track.” Each year The Armory – the proud home of the Nike Track & Field Center, produces the Millrose Games – hosts more than 100 track & field meets and welcomes nearly 300,0000 visits. Among its many youth sports and educational programs, including the acclaimed Armory College Prep program, The Armory runs the leading collegiate indoor track meets with the Dr. Sander Invitational Columbia Challenge and the HBCU Showcase sponsored by KPMG. Additionally, The Armory hosts the largest high school indoor track meets with the Hispanic Games, the JAMBAR Coaches Hall of Fame Invitational, the U.S. Marines Corp Holiday Classic and the Officials Hall of Fame Invitational. The Armory runs the CUIMC Team Relay Marathon, which is the world’s largest indoor marathon relay. The Armory is also the home to the National Track & Field Hall of Fame and dozens of very large education-focused events. For more: Please visit Armory.NYC and ArmoryTrack.org.                                                    


USA Track & Field (USATF) is the national governing body for track and field, long-distance running, and race walking in the United States. USATF encompasses the world’s oldest organized sports, some of the most-watched events of Olympic broadcasts, the country’s No. 1 high school and junior high school participatory sport and more than 30 million adult runners in the United States. For more information on USATF, visit USATF.org. 

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