Harlem’s Cam’ron Talks Reebok’s At Event

Foot Wear News reports that rap legend Cam’ron is from Harlem, the most stylish borough in New York. So if he cosigns something, the street style-focused listen.

The “Oh Boy” artist performed at Foot Locker’s NYC33 event space on Tuesday to promote Reebok’s new late-night creativity campaign, dubbed “3:AM,” as well as to unveil the brand’s collab with artist Trevor “Trouble” Andrew, the Workout Plus “3:AM.”

“It started with picking a silhouette that I identify with and would wear, and then applying my symbolism. Everything is about forward movement — the spring, the ladders, the stairs,” Andrew said of the shoe’s inspiration.

Cam’ron rocked the collaboration on stage, a look he’s a fan of and has a personal connection with.

Read the entire article here


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