Harlem’s Alicia Keys, Pharrell Williams, Garrix To Headline Formula 1 Saudi Arabian Grand Prix 2024 Concert

February 1, 2024

The Saudi Motorsport Company (SMC) promoter of the Formula 1 Saudi Arabian Grand Prix 2024, is thrilled to confirm that global music icons Harlem‘s Alicia Keys.

Pharrell Williams and Martin Garrix have been named as the Headline Acts for the post-race concert line up on the Jeddah Corniche Circuit Main Stage on Saturday, March 9th, taking place immediately after the fourth successive F1 race in the Kingdom has concluded.

The pinnacle of motorsport will be returning to Jeddah, home of the world’s fastest street circuit, on 7th-9th March 2024 and will see a change to its previous weekend format, with the Grand Prix taking place on Saturday night to avoid a clash with the start of the holy month of Ramadan. The fourth edition of F1’s fastest street race will be followed by spectacular live performances by three of the world’s greatest performers, producers, and songwriters.

Alicia Keys is a 15-time GRAMMY® Award-winning singer, songwriter, musician, producer, founder of Keys SoulCare, New York Times best-selling author, film/television and Broadway producer, accomplished actress, entrepreneur, and a powerful force in the world of activism.

Since the release of her monumental 2001 debut album, Songs in A Minor, Keys has sold over 65 million records and built an unparalleled repertoire of hits and accomplishments. Alicia has become the #1 RIAA certified Female R&B artist of the millennium with 27.5 million worldwide certified digital sales (US) and 20 million Album Sales (US). She released her eighth studio album, KEYS (Original and Unlocked) – a double album, December 2021.


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Pharrell Williams is a visionary recording artist, producer, songwriter, philanthropist, fashion designer, and entrepreneur with 10B combined global music streams to date. He has been honored with 13 Grammy Awards, including 2004, 2014, and 2019 Producer of the Year, and ASCAP’s Golden Note Award in 2012.

He has received two Academy Award nominations for his original song “Happy” (Despicable Me 2) and for Best Picture-nominated Hidden Figures (2016) as Producer. Williams also received a Golden Globe Nomination for co-scoring the film. In 2019, Williams received an Emmy-nomination for his original song “Letter to My Godfather,” for Netflix’s Black Godfather about legendary music executive Clarence Avant. In 2020, Williams was inducted into the Songwriters Hall of Fame for his work as The Neptunes.

Martin Garrix is one of the youngest and most successful DJ’s/producers championing the pop and electronic scene, headlining festivals, breaking through territories, and collaborating with major stars including Dua Lipa, Bono and The Edge (U2), Khalid and Macklemore.

Furthermore, the hitmaker is now a founder of his very own label (STMPD RCRDS), an owner of a studio complex in Amsterdam and a mentor to upcoming artists.

Born and bred in The Netherlands, Garrix is almost ten years into a career that began with the Dutchman bursting through the EDM stratosphere by debuting the single ‘Animals’ back in 2013 at the age of 17. He followed this early success up with the release of a slew of hits including ‘Proxy’, ‘Helicopter’, ‘Wizard’, ‘Turn Up The Speakers’, ‘Virus’ and ‘Gold Skies’ before kick starting 2015 with a major collaboration on ‘Don’t Look Down’ featuring Usher and cult classic ‘The Only Way Is Up’ featuring his idol Tiësto. This was followed by a string of memorable collaborations from (2016) ‘In The Name Of Love’ featuring Bebe Rexha, (2017) ‘Scared To Be Lonely’ featuring Dua Lipa, ‘There For You’ featuring Troye Sivan, (2018) ‘Ocean’ featuring Khalid, (2019) ‘Summer Days’ with Macklemore and Patrick Stump of Fall Out Boy and last but certainly not least (2021) ‘We Are The People’ with Bono and The Edge.

His ear for electronic-infused backdrops has allowed him to impact the world with his infectious productions, both digitally – accumulating a notable 25 million monthly listeners on Spotify alone.

Confirmation of this star-studded lineup in Jeddah is another clear signal to fans of the unrivaled entertainment offering they will experience throughout the Formula 1 Saudi Arabian Grand Prix 2024 weekend.  Audiences will be treated to three action-packed days of world-class racing and live performances by the world’s greatest drivers and artists respectively.

With more headline acts set to be named in the coming weeks, it is increasingly clear that the Formula 1 Saudi Arabian Grand Prix 2024 will be an event that simply cannot be missed!

To discover more about the Formula 1 Saudi Arabian Grand Prix 2024 and purchase your tickets, please visit www.saudiarabiangp.com.

Alicia Keys

Alicia Keys is a 15-time GRAMMY®️ Award-winning singer, songwriter, musician, producer, founder of Keys Soulcare, New York Times best-selling author, film/television, and Broadway producer, including the highly anticipated HELL’S KITCHEN opening on April 20th, 2024.

An accomplished actress, entrepreneur, and a powerful force in the world of activism, she is one of the original founders of She Is The Music, an initiative to create change for women and build an equal future for music.

Since the release of her monumental 2001 debut album, Songs In A Minor, Keys has sold over 65 million records, over 5 billion streams and built an unparalleled repertoire of hits and accomplishments. Alicia has become the #1 RIAA certified Female R&B artist of the millennium. 

She released her eighth studio album, KEYS (Original and Unlocked) – a double album – in 2021 followed by a Deluxe version in 2022 and a sold out ALICIA + KEYS World Tour that celebrated the KEYS and ALICIA albums. She recently completed her first Latin American leg of that tour to rave reviews and ravenous audiences!

Alicia released her book, “More Myself: A Journey” via Flatiron Books which debuted and spent multiple weeks on The New York Times Bestseller List. In March 2022, she released her first graphic novel titled, “Girl On Fire” with HarperCollins. In 2022 and 2023, alongside incredible performances at Maraya Concert Hall in Saudi Arabia, Keys hosted “Women to Women”, an intimate conversation amplifying and celebrating the community strength, power, and determination of women.

Furthermore, last year Keys completed a spectacular, 360 degree show, the KEYS TO THE SUMMER TOUR, which hit 22 cities across North America. HELL’S KITCHEN, the original stage musical Keys diligently worked for 13 years to create, recently completed its critically acclaimed run at New York’s Public Theatre, after multiple extensions. HELL’S KITCHEN will move to Broadway and open at the Shubert Theatre on April 20, 2024.

Pharrell Williams

Pharrell Williams is a visionary recording artist, producer, songwriter, philanthropist, fashion designer, and entrepreneur with 10B combined global music streams to date. He has been honored with 13 Grammy Awards, including 2004, 2014, and 2019 Producer of the Year, and ASCAP’s Golden Note Award in 2012.

He has received two Academy Award nominations for his original song “Happy” (Despicable Me 2) and for Best Picture-nominated Hidden Figures (2016) as co-producer. Williams also received a Golden Globe Nomination for co-scoring the film.

In 2019, Williams received an Emmy-nomination for his original song “Letter to My Godfather,” for Netflix’s Black Godfather about legendary music executive Clarence Avant. In 2020, Williams was inducted into the Songwriters Hall of Fame for his work as The Neptunes.

In 2018, Pharrell narrated Universal’s remake of the classic film The Grinch, authored the book A Fish Doesn’t Know It’s Wet, and released the Netflix Original series Brainchild (2018) with his producing partner, Mimi Valdés.

Other projects include Dope (2015), Roxanne Roxanne (2017), Voices of Fire (2020) and Amazon’s Harlem, which has been renewed for a second season and Lena Waithe’s Rollin’ for HBO Max.

In 2019, Pharrell founded YELLOW, a non-profit working to even the odds for all youth through education, helping them realize their potential. In 2020, Williams launched Black Ambition, a non-profit initiative that provides a bridge to success for Black and Latinx entrepreneurs who are launching tech, healthcare, Web 3.0 and consumer products/services start-ups. A longtime advocate against racial injustice, Pharrell was an integral part in talks with Virginia Governor Northam about Juneteenth being a permanent paid state holiday. In April 2019, Williams launched his first annual SOMETHING IN THE WATER, a multi-day music festival and experience on the beach in his hometown of Virginia Beach.

Pharrell excels as a fashion designer and entrepreneur with his Billionaire Boys Club and Ice Cream apparel brands, adidas, Chanel, Moncler, Richard Mille and Bionic Yarn. In the fall of 2019, Williams teamed up with David Grutman and opened both Swan and Bar Bevy in Miami’s Design District, and The Goodtime Hotel in 2021. In 2020, Pharrell founded Humanrace™, a product company with a mission to empower all individuals in their pursuit of wellbeing across product and people. In February 2023, Pharrell was named Louis Vuitton’s new Menswear Creative Director, having his debut show in Paris in June to wide success.

A longtime advocate against racial injustice, Pharrell was an integral part in the talks with Virginia Governor Ralph Northam about Juneteenth being a permanent paid state holiday and continued to make the push for it to become a national holiday.

Martin Garrix

Martin Garrix – the name that belongs to one of the youngest and most successful DJ’s/producers championing the pop and electronic scene. Garrix has taken his expertise across the globe, by headlining festivals, breaking through territories, and collaborating with major stars including Dua Lipa, Bono and The Edge (U2), Khalid and Macklemore. Climbing yet another rung of his ladder to stardom, the hitmaker is now a founder of his very own label (STMPD RCRDS), an owner of a studio complex in Amsterdam and a mentor to upcoming artists.

Stretching back to humbler beginnings the DJ/producer, who was born and bred in The Netherlands, cites his introduction to dance music as watching Tiësto’s performance at the 2004 Olympics opening ceremony in Athens.

Speaking on the moments impact, he shares “DJ’s weren’t as huge as they are now, so it was a big deal that a Dutch DJ was part of the Olympics. I remember the music, there was so much energy coming from it. The feeling I got from it was really cool.” Throughout his formative years, he followed that feeling which allowed him to grow an innate ear for frequencies and an affinity for electronic sounds.

Marching to the beat of his own drum – a trait that unbeknownst to him would carry him extremely far – he started to show his skillset, which was refined both at home and while studying music production at a specialist school.

Now in his mid-twenties, almost ten years into a career that began with the Dutchman bursting through the EDM stratosphere by debuting the single ‘Animals’ back in 2013. The invigorating, dance-floor stomper soared to the top of the charts worldwide, ultimately altering the status of what would be considered as popular music.

This marked one of the most defining moments of his career and the industry, which then solidified Garrix as the new face of electronic music at the early age of 17 years.

Sending a breath of fresh air back into the scene with his youthful approach, energetic spirit, impressive tunnel-visioned focus and devotion to creating quality music he powered on, releasing a slew of hits a year later. These included ‘Proxy’, ‘Helicopter’, ‘Wizard’, ‘Turn Up The Speakers’, ‘Virus’ and ‘Gold Skies’, all of which impressively remain relevant up to this date and find themselves still woven into his sets, performance after performance. Kick starting 2015 with a major collaboration, Garrix hit the ground running with ‘Don’t Look Down’ featuring Usher and cult classic ‘The Only Way Is Up’ featuring his idol Tiësto. Continuing his voyage to conquer the mainstream catchment area over the years, Garrix has become responsible for providing us with infectious and anthemic dance and pop records through the 2010’s alongside a string of memorable collaborations from (2016) ‘In The Name Of Love’ featuring Bebe Rexha, (2017) ‘Scared To Be Lonely’ featuring Dua Lipa, ‘There For You’ featuring Troye Sivan, (2018) ‘Ocean’ featuring Khalid, (2019) ‘Summer Days’ with Macklemore and Patrick Stump of Fall Out Boy and last but certainly not least (2021) ‘We Are The People’ with Bono and The Edge. Some of the earlier artists at the time were at the beginning of their own careers and arguably began burgeoning after the success of their sonic affiliation.

This musician’s ear for electronic-infused backdrops has allowed him to impact the world with his infectious productions, both digitally – accumulating a notable 25 million monthly listeners on Spotify alone – through monumental, once-in-a-lifetime performances such as the Winter Olympics 2018, Coachella, Lollapalooza, Ultra Music Festival, Tomorrowland (to name a couple) and eventually announcing to be the Official UEFA Euro 2020 music artist, committing to produce the official song for the tournament as well as other key music at the finals.

At every one of the high-powered and vibrant light-displayed live shows he delivers, Garrix showcases his intrinsic capability to uplift and connect with a crowd from behind his decks. This is a special attribute for a DJ to possess on such a huge scale; especially in an industry where it’s difficult to find equal footing between touring and producing hits. Seemingly mastering both, Garrix has no plans of hitting the brakes and hopes to drive forward championing each sonic realm he embarks on.

As you can imagine, his stream count and recognition from reputable events alone has seen him acknowledged by plenty of publications; like being listed as number one on DJ Mag’s Top 100 for three years in a row, with the fourth year added in 2022. Garrix frequents around 150 events worldwide every year, all while spearheading STMPD RCRDS (pronounced Stamped Records) his four-year-old record label which was named in honor of his father’s stamp auctioning business. STMPD RCRDS was formed with the ethos of “Artists First. Always.”

In addition to leading with artists in mind, Garrix also saw the label as an outlet that would help him discover the extent of his creativity as he strives to diversify his discography. With a strong team and an electronic mega-superstar at its helm, it comes as no surprise that the label is going from strength to strength. Housing an eclectic roster of contemporary and alternative artists ranging from tech and deep house sounds and down-tempo to trap and future bass.

Amongst its catalog of artists, you’ll find three of Garrix’s aliases – Ytram, AREA21 and GRX. Alongside the label, Garrix has renovated a studio complex in Amsterdam, STMPD recording studios, which has already opened its doors to some highly- respected forces within the industry including Lady Gaga, Sam Smith, Tame Impala, Nicky Jam and RAYE, as well as a number of production companies and agencies like Netflix, ABC, and CBS.

Starting strong in 2021 with a billion Spotify streams accolade for ‘In The Name Of Love’ with Bebe Rexha and his collaboration with Tove Lo on ‘Pressure’, Garrix spearheaded into a big year. With the official UEFA EURO 2020 song ‘We Are The People’ with Bono and The Edge released, and his project with Maejor, AREA21, rolling out with impressive new music accompanied by animated videos, ultimately leading to the release of ‘Greatest Hits Vol. 1’, Garrix’s first album ever.

Fans were hardly able to take it all in and had to quickly catch their breath as he was gearing up for 2022. With the live shows back in full swing, Garrix had a lot of club music under his sleeves and decided to release his first-ever club album ‘Sentio’. Rolling out weekly, the first release saw him team up with close friend Zedd for their highly anticipated collaboration on ‘Follow’ that was 10 years overdue. Collaborating with other old friends and frequenters, ‘Sentio’ also features tracks with DubVision, Mesto, Brooks, Julian Jordan, and Matisse&Sadko amongst others. After closing off one of his busiest summers to date, the year was topped off with Garrix ascending to the apex of DJ Mag’s Top 100 DJs Poll for a fourth year. The fourth win was announced with a livestreamed set, recorded on top of the iconic Empire State Building in New York. The likes of Eminem, Ed Sheeran and Elton John have been permitted to perform on top of it, but no DJ had conquered its apex — until now. Garrix closed off the year by releasing ‘Hero’, the anthem for hit game Marvel Snap, together with JVKE.

In 2023, he solidified his status as one of the leading DJ/producers in the world. Starting with a record-selling arena tour in India, he showcased his global appeal and set new benchmarks for live electronic music events in the region. Throughout the summer, Garrix embarked on a jam-packed tour – further amplifying his international presence. The year saw him release ‘Hurricane’ and his first pop song in a long time ‘Real Love’ with Lloyiso, which landed at number 1 in the US Dance Charts. Beyond music, Garrix expanded his brand partnerships, stepping into the role of Replay ambassador and extending his collaboration with JBL. Their joint venture saw the launch of a custom Flip 6 speaker, unveiled in style during Amsterdam Dance Event. Notably, he became a sought-after performer at Heineken Formula 1 Races as Heineken’s newly announced global ambassador.

There’s no doubt that Garrix’s ability to reinvent his brand and fearlessly experiment with his sound, by filtering its many streams of creativity to the masses with such ease, is an undeniable testament to his talent and longevity, ultimately driving his legendary narrative even further.

Photo credit: 1) Alicia Keys. 2) Pharrell. 3) Martin Garrix.

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