Rhyme junkie reports that as Sony set in motion their Lost in Music pop-up campaign that fuses together technology and music, it was Harlem native A$AP Ferg that kicked off the campaign with a performance. Currently open for guests until February 10, 2019 from Thursday to Sunday at 12pm – 10pm, whether you are a fan, a tech and music aficionado or novice, you can join in as you walk through and have a riveting experience that allows you to build and create, through the sound of your own heartbeat, your very own innovative and downloadable track.
This is Sony’s third chapter of the experiential campaign held in the heart of New York City with plenty of endeavors that bridge the gap between technology and music as bring us closer to the wave of the future – AI.
Beyond a YouTube weekly series that finds the company talking tech, the newest in Sony products as they set the trend for the future of technology, there will be Sony Music artist interviews and performances.
With the objective of interacting with a global audience to create a more intimate connection with music through the use of audio and technological advancements, Sony allows attendees to move through the song creating an experience with the use of their own hands, feet, and the beat of their own heart becomes the main source of production.
You can catch this Friday’s “New Level” performance and an exclusive interview with Ferg here where he discusses his book, his technological challenges, and moving through the personalized experience of Sony’s Lost in Music.
Stay connected to Sony for the roster of music’s hottest artists to be announced at a later date as they set for performances February 6th and 7th, 2019. For more information or ticketing purchase, visit Sony or connect with them on Twitter for exclusive announcements and get Lost in Music.