Harlem Man Tupac’s Powamekka Café And Tupac By VLONE Launch Event (Photos)

April 8, 2017

On Thursday, April 7th, 2017, The Estate of Harlem born Tupac Shakur in partnership with Bravado, Universal Music Group’s industry-leading merchandise and brand management company, celebrated the unveiling of Tupac’s Powamekka Café at Sweet Chick, 178 Ludlow, New York, New York.

The event had a certain Harlem vibe to it with Harlemites Dave East and ASAP Bari, topped off with an intimate preview of the Tupac by VLONE collection.

The was attended by Nas, Harlem’s ASAP Bari, Yara Shahidi, Harlem’s Dave East, Dev Hynes, Marcc Rose, The Skins, Eddie Huang, Ronnie Fieg along with Tom Whalley, trustee to the Estate of Tupac Shakur, Mat Vlasic (CEO Bravado), John Seymour (owner, Sweet Chick).

VLONE, which rose to fame along with the A$AP Mob embodies the successful intersection of music, culture, and fashion that the hip-hop rooted collective has become most known for. Founded in 2011 by creative director ASAP Bari, VLONE is a favorite of celebrities including Kanye West, Playboi Carti, Drake, The Weeknd and Virgil Abloh. The brand has had great success as both a clothing line and a lifestyle with pop ups at Art Basel Miami and Hong Kong, SXSW, NBA All Star Weekend and NYFW. The brand has collaborated with Off White, Colette, and Fragment and is most known for their recent collaborative Nike Air Force 1 shoe which debuted during ComplexCon.
VLONE is just a lifestyle: live alone, die alone. People these days are just adapting to that lifestyle, whether you feel ostracized from society for whatever reason; your own internal reasons. A lot of people adapt to the lifestyle and manifest that lifestyle into a clothing line. It’s just how we life everyday amongst each other. -A$AP Rocky

Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 cities and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences.

Photo credit: 1) Dave East and Mat Vlasic. 2) A$AP Bari. 3) Destiny Jones, Yara Shahidi. 4) Nas.  5) Mat Vlasic (L) and Ronnie Fieg (R). 6) Tom Whalley. 7) Kaya Mckeithan (R). 8) Johnny Nunez, Moedechai Rubinstein, and Josh Cooper. 9) Paul Rosenberg (R) and guests.10) Guests 11) Dave East. 12) A$AP Bari. 13-17) A view of the celebration.

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One Comment

  1. It’s funny you don’t see any of 2Pac’s Family, close colleagues or Friends in this picture.. It’s almost as insulting as Tom Whalley Blacklisting of Tupac Shakur’s Family Members and Music Group The Outlawz from the Rock & Roll Hall of Fame.
    This is some polished low down Vulture shit here. I hope God Curses all of these leeches stealing g and exploitin 2pacs legacy in the worst way. #ThugLife

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