On Thursday, April 7th, 2017, The Estate of Harlem born Tupac Shakur in partnership with Bravado, Universal Music Group’s industry-leading merchandise and brand management company, celebrated the unveiling of Tupac’s Powamekka Café at Sweet Chick, 178 Ludlow, New York, New York.
The event had a certain Harlem vibe to it with Harlemites Dave East and ASAP Bari, topped off with an intimate preview of the Tupac by VLONE collection.
The was attended by Nas, Harlem’s ASAP Bari, Yara Shahidi, Harlem’s Dave East, Dev Hynes, Marcc Rose, The Skins, Eddie Huang, Ronnie Fieg along with Tom Whalley, trustee to the Estate of Tupac Shakur, Mat Vlasic (CEO Bravado), John Seymour (owner, Sweet Chick).
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VLONE is just a lifestyle: live alone, die alone. People these days are just adapting to that lifestyle, whether you feel ostracized from society for whatever reason; your own internal reasons. A lot of people adapt to the lifestyle and manifest that lifestyle into a clothing line. It’s just how we life everyday amongst each other. -A$AP Rocky
Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 cities and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences.
Photo credit: 1) Dave East and Mat Vlasic. 2) A$AP Bari. 3) Destiny Jones, Yara Shahidi. 4) Nas. 5) Mat Vlasic (L) and Ronnie Fieg (R). 6) Tom Whalley. 7) Kaya Mckeithan (R). 8) Johnny Nunez, Moedechai Rubinstein, and Josh Cooper. 9) Paul Rosenberg (R) and guests.10) Guests 11) Dave East. 12) A$AP Bari. 13-17) A view of the celebration.