Here’s some news from the Today Show that will make shopping for jeans a bit less painful: East Harlem based Target just announced their new denim brand, Universal Thread, and it’s made to fit women of all shapes, sizes and budgets.
Officially launching February 4th, 2018, online and in all Target stores from Harlem to Hollywood, the brand features sizes from 00-26W and an impressive array of fits, rises, lengths and silhouettes. Did we mention prices range from $5-$40? Yep, it’s basically a dream come true for those of us who hate shopping for jeans!
After all, finding the perfect fit can sometimes be a Goldilocks-like experience (too small, too big or just plain wrong), but Target hopes to change the dreaded dressing room experience with the size-inclusive brand.
“We’re so proud to bring guests Universal Thread — our newest women’s lifestyle brand that includes denim and apparel for all women. Whether guests are looking for extended inseams, curvy silhouettes, Plus sizes or different rises — we created this brand with our guests for our guests, all at an incredible value,” Target spokesperson Jessica Carlson told TODAY Style.