On Friday, May 13th, 2022, FAMOUS NOBODYS, an exclusive New York apparel line at Foot Locker was officially launched.
Founded in 2015 by Christian Vazquez and Gary Gonzalez, FAMOUS NOBODYS is a Bronx, NY-based streetwear brand (just a hop-skip and a jump from Harlem) that speaks to the anti-celebrity in the digital age, with gear that serves as a complementary cloak to the viral anonymity of the brand’s consumers.
More than a clothing line, FAMOUS NOBODYS aims to empower one another and the world around us through thought and action.
This informs the brand’s mission of being for the people while giving the “nobodys” of society a flag to wave of their own, including victims of injustices across society today.
FAMOUS NOBODYS is a proponent of sociopolitical change and economic growth for lower-income areas.
FAMOUS NOBODYS is synonymous with flair and style, with NBA superstar and 3x Olympic Gold Medalist and Harlem resident Carmelo Anthony – longtime ally and brand ambassador – frequently seen rocking FAMOUS NOBODYS threads and gear over the years.
Other athletes and entertainers such as Kevin Durant, DJ Khaled, Megan Thee Stallion, French Montana, Paul George, Ludacris, Chris Paul, Harlem resident Lala Anthony, Tim Hardaway Jr., MoneyBagg Yo, Young Jeezy, Ja Morant, and Dani Leigh are also fervent supporters.
FAMOUS NOBODYS places an emphasis on premium, affordable goods, with a wide-ranging line of products for all occasions and seasons.
The collection includes hats, t-shirts, hoodies, joggers, shorts, jackets, and other accessories. Available in Men’s sizes S – XXL, the collection is available at prices ranging from $40 – $65.
FAMOUS NOBODYS is part of Foot Locker’s Home Grown platform. Home Grown was launched in 2019 as a platform to connect Foot Locker with its communities and introduce local designers from across the nation to consumers.
Check out the gear:
Through the program, Foot Locker aims to introduce consumers to local brands and designers that are influencing the streetwear space.
Brands are able to submit their designs directly to Foot Locker to potentially be featured on the brand’s Home Grown platform online and in select stores across the U.S.
The collection can be found exclusively at Foot Locker stores in New York and online at Foot Locker.com.
Photo credit: 1-4) Famous Nobodys.
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