Fire Department Coffee is honored to be recognized by Google for National First Responders Day for their dedication to the firefighter community and their passion to give back to the men and women who put their lives on the line every day.
The small batch, a roasted-to-order coffee brand has built a reputation for supporting the nation’s hardest working men and women with their high octane, boldly flavored roasts and charitable contributions.
“When we started this endeavor we knew very little about marketing and growing a brand, but we knew our mission and purpose,” explained Fire Dept. Coffee Founder Luke Schneider. “Starting with the creation of our website and the drive to learn more, we have been able to reach new customers, develop new partnerships, and strengthen our charitable involvement.”
Grow With Google, the tech company’s initiative to help create economic opportunities for all Americans, offers free service that includes training, tools, and even events that small business owners can use to expand their skills and online presence.
After working through some of the training, Fire Dept. Coffee started gaining greater traction in their niche.
Now, almost 100% of their sales are through the website and driven by online reviews, In the last year, production has more doubled.
“With the amazing exposure we have received through Google My Business and our reviews on Google, FDC has stood out in a sea of coffee websites. We felt very supported,” said Schneider. “With our growth we’ve been able to donate over $50K to first responder charities, and have now started our own–the Fire Dept. Coffee Foundation.”
Fire Dept. Coffee is establishing the foundation as a 501(c)(3) charitable organization, created to support first responders who have been injured mentally and physically on the job. With each cup of coffee, a portion is donated to help a first responder in need.
Watch the new Fire Dept. Coffee video by Google here: https://youtu.be/O9hfs_Kp6w8
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