Pepsi Stronger Together and Grammy-nominated recording artist, entrepreneur, philanthropist, and Harlem fave Fat Joe teamed up.
This was in partnership with Gamesa Cookies, one of Mexico’s most beloved consumer food brands and largest manufacturer of cookies, to create a bigger stage for aspiring musicians and artists – by launching their first national scholarship search, starting in New York City.
The program, part of PepsiCo’s series of grassroots initiatives tailored to local communities, aims to support underserved youth nationwide interested in pursuing education in music or arts and is inviting students in New York City to apply to receive one of four $25,000 scholarships.
The program kicked off on June 12, 2022, at New York City’s 65th Annual Puerto Rican Day Parade where Fat Joe and Angie Martinez served as Padrino (Godfather) and Madrina (Godmother) of the parade aboard the Pepsi Stronger Together and Gamesa float. They were joined by former Bronx borough president Ruben Diaz Jr., and singer Tony Sunshine.
“I’m honored to work with Pepsi Stronger Together to create opportunities for the next generation of multicultural leaders and give them the resources to pursue their dreams in music and arts,” Fat Joe said. “As an entertainer with a public platform, I take my responsibility to blaze a trail for the future very seriously. It’s important that we empower our youth – especially from underserved communities – so they have the confidence and foundation to reach their full potential.”
“As someone who has spent much of my life deep in the music industry, I understand the importance of music and the arts to the youth in our communities,” said Angie Martinez. “It’s an honor to work with Pepsi Stronger Together to encourage young people to turn their creativity into a lifelong passion or career.”
“Across some of the largest cities in the country, Black and Hispanic students under index on access to creative arts education, despite the benefits and opportunities it provides. Addressing the needs of underserved communities is why Pepsi Stronger Together was created and given our brand’s rich history and footprint in music and entertainment, this program was a natural fit. We are honored to have the help of leading artists like Fat Joe and Angie Martinez – people that have broken barriers to get to where they are today – as we collectively look to open more doors for multicultural youth who want to pursue an arts education,” said Derek Lewis, PepsiCo’s Multicultural Business and Equity Development President.
Following the Puerto Rican Day Parade, fans were invited to celebrate in the Bronx at a free block party, featuring performances by Fat Joe, Tony Sunshine, DJ TedSmooth, Peter Gunz, and other surprise guests
- Fat Joe, Grammy-nominated recording artist, entrepreneur and philanthropist
- Angie Martinez, NYC Radio Personality
- Tony Sunshine, Singer
- Ruben Diaz Jr., Former Bronx Borough President
- Derek Lewis, PepsiCo’s Multicultural Business and Equity Development President
Pepsi Stronger Together
Pepsi Stronger Together is a national initiative to empower and engage communities around the country by providing tailored programming and resources that bring people together.
It was conceived with the idea that now, more than ever, we must foster a sense of connection and belonging, starting by investing locally.
Launched in May of 2020 in response to the COVID-19 pandemic – engaging its network of partners in the South to shine a spotlight on essential front-line workers in a variety of industries – Pepsi Stronger Together was expanded in October of 2020 by partnering with NBA teams and charitable organizations to foster, among other things, community and police relations.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. Under this vision, Pepsi Stronger Together is continually evolving the program to respond to the cultural moment and meet the needs of communities across the United States.
Stay up to date at pepsistrongertogether.com, where visitors can engage in conversation and learn about the latest community initiatives and how to give back. Follow the conversation on social media at @pepsistrongertogether.
Gamesa is Mexico’s largest manufacturer of cookies. The company was founded in 1921 as La Industrial S.A. and acquired by PepsiCo in 1990.
Gamesa markets cookies in the United States, Central and South America as well as the Caribbean and is the leading cookie and cracker Hispanic brand in the US Grocery channel.
Now in its 100th year, Gamesa continues to offer families a wide assortment of brands such as Marias, Emperador, Arcoiris, Mamut, Chokis, Barra de Coco, Saladitas, and Crackets, among others.
Learn more about Gamesa by following on Facebook at www.facebook.com/GamesaUSA/ or IG: @Gamesa.US.
Photo credit: PepsiCo.