DoorDash Announces New In-App Safety Tools For Delivery From Harlem To Hollywood

Today, DoorDash announced the launch of SafeDash™: a new in-app toolkit powered by the security professionals at ADT.

ADT is the most trusted name in security, to help Dashers feel safe and give them greater peace of mind.

Dashers from Harlem To Hollis will begin seeing this in their app this month, with the feature available to 100% of U.S. Dashers by the end of the year.

The new in-app Dasher safety toolkit is launching with two new features while DoorDash continues to develop and build more resources that speak to the Dasher experience:

Safety Reassurance Call

In the event that a Dasher feels unsafe in a situation, they can quickly and easily connect with an ADT agent through the Dasher app. ADT will call the Dasher and remain on the phone until the Dasher feels safe. If the incident escalates, and the Dasher is unresponsive for a period of time, ADT will contact 911 to request an emergency response to the Dasher’s last known location, based on GPS from their smartphone.

Emergency Assistance Button

If a Dasher is ever in need of emergency services, they can easily swipe a button within the Dasher app for assistance. ADT will then contact 911 on the Dasher’s behalf, discreetly remaining in contact with the Dasher by text message. ADT will be able to pass along critical information such as their location, which will be shared directly with emergency responders. This also enables a Dasher to get help from 911 silently, providing additional information to ADT without needing to speak on the phone. Information on the incident can then be shared with DoorDash so we can reach out to the Dasher involved to provide support and follow-up.

To ensure Dashers feel comfortable using SafeDash, DoorDash is planning virtual Dasher education resources, direct communications, educational materials, and in-app guidance.

“Any New Yorker can understand that things move fast in the city,” said Johnny Marrero, a Brooklyn-based Dasher. “You have to be aware of your surroundings at all times — which is why I’m always thinking about ways I feel safe while making deliveries, especially at night. SafeDash means I’ll feel more confident having a 24/7 dedicated resource at my fingertips no matter what.”

“Our commitment to safety is central to what our teams at DoorDash work towards every day,” said Elizabeth Jarvis-Shean, Vice-President of Communications and Policy at DoorDash. “We’ve heard from Dashers across the country who tell us that safety is a top consideration when choosing which platforms they work with. That’s why over the years, we’ve worked hard on new products, policies, and partnerships that reflect what we hear from Dashers. SafeDash was born out of feedback from Dashers, and our hope is that with access to these tools, we’re giving Dashers yet another resource to feel safe and secure on the road.”



“The safety and well-being of workers is more important than ever right now, and brands like DoorDash – and Dashers who are doing tremendous work to help keep our communities served and comfortable – deserve access to the best personal safety solutions,” said Leah Page, Vice President, Mobile Security and Strategic Projects at ADT. “We’re extremely proud to partner with DoorDash to help protect and provide peace of mind to its community of millions of Dashers.”

In 2019, DoorDash became the first in the industry to offer occupational accident insurance at no cost to Dashers and with no-opt-in required, helping support Dashers if they’re injured while delivering on the platform. The company has also built out its 24/7 Trust & Safety team, a more transparent and actionable rating system, as well as supported street safety policy proposals like the 25 x 25 Campaign and provided Dashers with access to free and discounted road safety equipment. Last month, DoorDash also announced a partnership with the National Association of Women Law Enforcement Executives to roll out new safety resources for Dasher education, as well as advocacy efforts across the country.

DoorDash

DoorDash is a technology company that connects consumers with their favorite local and national businesses in more than 7,000 cities across the United States, Canada, Australia and Japan. Founded in 2013, DoorDash enables local businesses to address consumers’ expectations of ease and immediacy and thrive in today’s convenience economy. By building the last-mile logistics infrastructure for local commerce, DoorDash is bringing communities closer, one doorstep at a time.

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