With a number of Dominoes in Harlem it’s great to see that last fall, Domino’s unveiled the DXP dedicated pizza-delivery vehicle that was crafted out of a small Chevy.The Chevy is to include actual aids such as an integrated warming oven and a permanent lighted logo sign on top of the car.
Now the No. 2 pizza brand is celebrating the achievement—and its franchisees’ embrace and purchase of nearly 100 vehicles—in a new US national TV and digital ad campaign.
After showing off the new DXP in a “wind tunnel” and on the job, one of the ads concludes, “That’s right—a pizza company just made a pizza-delivery car.”
Here’s the video from the Brand Channel:
What do you think?