Coors Light And Kenny Smith Teams Up To Refresh Community Basketball Courts

April 16, 2014

refresh the courts in harlemBlackGiveBack.com reports that Coors Light and television basketball analyst Kenny Smith teamed up to encourage basketball fans from Harlem to Hollywood to help refresh their community basketball courts. From February through April, Coors Light donated one dollar per tweet and pledged up to $75,000, to refurbish community basketball courts when legal-drinking-age fans used the hashtags #FullCourtRefresh and #over21*on Twitter.

“Coors Light Full Court Refresh is a great opportunity for basketball fans to help restore an important resource in our communities across the country,” shared Smith. “Not only have these basketball courts produced countless star athletes, they continue to provide a place for ball players to hone their skills and connect with others in their community.”

With the help of fans, Coors Light donated $75,000 to the Young Professionals of the National Urban League to makeover community basketball courts in Charlotte, Philadelphia and New York City.


Okay, let’s get it done all throughout Harlem!

Photo credit: Eric C. Henry, co-chair, Community Service, New York Urban League Young Professionals (NYULYP); Kenny Smith; Cynthia Malave, secretary, NYULYP;
Jemar Ward, president, NYULYP; and Steve Canal, Community Commerce and Partnerships, MillerCoors.

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