Consumers Spend Big On Small Business Saturday In Harlem

November 19, 2015

SmallBusiness1From Harlem to Hollywood, consumers are kicking off their holiday shopping season by supporting local, independent businesses on Small Business Saturday, held this year on November 29th, 2015

Created in 2010 by American Express and held annually on the Saturday after Thanksgiving, Small Business Saturday is a day that rallies communities to support their local small businesses and keep their neighborhoods thriving.

More than three out of four consumers (77%) are planning to “shop small” during the 2015 holiday season, according to the just-released Small Business Saturday Consumer Insights Survey from the National Federation of Independent Business (NFIB) and American Express.

Additionally, Small Business Saturday has reached record-breaking awareness and projected participation this year:  55% of consumers are aware of Small Business Saturday, and more than 3,500 Neighborhood Champions from across the country have signed on to host events and promotions for local shoppers.

This year, American Express will work with the following organizations to spread the Shop Small message to an even wider audience:

  • Well+Good and American Express encourage consumers to start their Small Business Saturday with a workout at independently-owned studios in New York, Boston, Chicago, LA and SF.
  • Cherry Bombe is hosting events on the day (including a breakfast in Chicago, a pie party in Brooklyn, and a dinner in Oakland) as well as creating shopping guides of the top independent places to shop and dine in each of the three markets.
  • Record Store Day (RSD): In celebration of the unique culture surrounding nearly 1,400 record stores in the U.S., RSD is coordinating special events and performances at independently-owned record stores nationwide on Small Business Saturday.
  • 3rd Annual Street Art Program: With Juxtapoz, American Express commissioned #ShopSmall murals in 20 neighborhoods across the country.

Additional information and survey results can be found in the press release here.

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