Clarence Jones’ ‘Spill The Honey Chair’ In Super Bowl Ad Fighting Antisemitism

February 7, 2024

The national non-profit Spill the Honey Foundation announced today that its Chairman Dr. Clarence B. Jones will be featured in the Foundation to Combat Antisemitism (FCAS).

FCAS will be the first-ever Super Bowl ad on Sunday, February 11, 2024.

Video of FCAS Founder Robert Kraft calling Dr. Jones to inform him of the ad being included in the Super Bowl, courtesy of FCAS, can be found here.

“… inspires action against racism and antisemitism through art and education.”

Spill the Honey is a national foundation established in Detroit, Michigan and co-founded by Dr. Shari Rogers and Lisa Weitzman that inspires action against racism and antisemitism through art and education.


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Its Executive Director is former Michigan Congresswoman Brenda Lawrence who helped co-found the bi-partisan Congressional Caucus on Black-Jewish Relations during her four terms in Congress from 2015-2023. 

Dr. Jones, who became Spill the Honey Chairman last year, has been a longtime leader in the fight against hate and throughout his professional career has been a staunch advocate for civil rights. 

FCAS, founded by Robert Kraft, seeks to win the hearts and minds of non-Jews and Jews through powerful, positive messaging and partnerships.

In August 1963, Dr. Jones assisted Dr. Martin Luther King Jr. in the drafting of the iconic “I Have a Dream” speech while serving as his legal counsel, strategic advisor, and draft speechwriter.

For the last 60+ years, Dr. Jones has continued to spread Dr. King’s legacy of hope and equality as a successful attorney, entrepreneur, author, scholar and collaborator, working with notable figures in sports and entertainment such as Muhammad Ali and Harry Belafonte.

“… imploring everyone to become upstanders in the fight against all hate …”

The Super Bowl ad will further FCAS’ mission and feature Dr. Jones imploring everyone to become upstanders in the fight against all hate in order to change the nation and fight injustice, a mission shared by Spill the Honey. 

The ad centers around the powerful concept that all hate thrives on the silence of others and puts Jewish hate in conversation with other forms of hate. 

“I know I can speak for Dr. Martin Luther King Jr. when I say without a doubt that the Civil Rights movement (including the passage of the Civil Right and Voting Acts) would not have occurred without the unwavering and largely unsung efforts of the Jewish people,” said Dr. Clarence Jones, Chairman of Spill the Honey. “With hate on the rise, it is as important as ever that all of us stand together and speak out. Silence is not an option. I’m glad that I have lived long enough to partner with RKK and FCAS to continue to spread the message to the widest possible audience – the Super Bowl.” 

“We are so honored that these two inspirational and powerful voices in Dr. Clarence Jones and Robert Kraft are coming together to stand up to hate, symbolizing what it means to unite together over our shared histories and hope for humanity,” said Shari Rogers, Co-Founder and President of Spill the Honey. “As antisemitism continues to grow across the country, Spill the Honey sincerely thanks Mr. Kraft for taking our collective message to the global stage with the Super Bowl to not only stop the hate, but to cultivate a national dialogue and build bridges across generations of audiences.” 

“… we hope to continue to spread Dr. Martin Luther King’s message …”

“The work Dr. Jones has done over the course of his entire life and career is the embodiment of FCAS’ mission to build bridges and stand up to Jewish hate and all forms of hate. In the time we have spent together and through his work, I have become a huge fan of Dr. Jones, and I am proud to spotlight all that his has done for our nation,” said Robert Kraft, Founder of the Foundation to Combat Antisemitism. “With this ad, we hope to continue to spread Dr. Martin Luther King’s message of unity and equality at a time in which the country needs it most and our goal is to reach a wide audience of people and inspire all Americans to stand up together, arm in arm, and fight this horrific rising hate.”

As part of its educational efforts to reach generations of communities including HBCU’s, Spill the Honey recently released an abridged version of its documentary, “Shared Legacies: The African American-Jewish Civil Rights Alliance,” which prominently features Dr. Jones and other civil rights leaders including Martin Luther King, III. the late Congressman John Lewis, Ambassador David Saperstein, Sherry Frank, American Jewish Committee, Dr. Suzannah Heschel, NAACP’s Derrick Johnson, Dr. Cornell Brooks, and Lou Gossett, Jr. The film conveys the historical coalition between the African American-led Civil Rights movement that was supported by Jewish activists and can be used as a template to inspire, unite and educate.

Spill the Honey  (Building Relationships, Inc. d/b/a Spill The Honey)

Founded in 2012, Spill the Honey was inspired by the wisdom of two leaders, Martin Luther King, Jr., and Eliezer Ayalon, a protégé of Eli Wiesel. A Holocaust survivor like Wiesel, Ayalon was gifted a cup of honey from his mother on what would be their final day together; he was then taken by the Nazis and endured five different concentration camps.

The honey symbolized a sense of hope and survival and is the inspiration of the organization’s name. Spill the Honey’s vision is to use the transformative power of the arts to change hearts and minds and seek to move people from empathy to action, to stop the anatomy of hate.

To amplify the voices of the historic African American-Jewish civil rights coalition in order to remind all people of our shared humanity, and build partnerships that transcend divisions of race, class, gender, and ethnicity. For more information on Building Relationships Inc, d/b/a Spill the Honey, visit www.spillthehoney.com.

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