iONE Digital’s provocative urban millennial lifestyle platform, CASSIUS , has launched a new issue of their monthly digital cover, THE NEW [FREE] STYLE GODS, a celebration of innovative, young social media super influencers who are disrupting the cultural and style landscape and re-inventing the rules.
Picking up where NY Fashion Week leaves off, CASSIUS announces three exciting new covers for the September series. These covers profile fearless visionaries, dubbed The New [Free] Style Gods, who have broken into the elite world of fashion through unconventional means and represent the new generation of style leaders: The Rogue Stylist: Farren Fucci, The Former-Athlete-Turned-Visionary: Cordell Broadus and The More-Than-Model Muse: Luka Sabbat. The cover features and corresponding editorials showcase these dynamic “unapologetics” who, through ‘defying space’, exceed boundaries in their own unique forms of self-expression.
“We really went there this month,” says Kierna Mayo, CASSIUS founder. “There is a conversation about the influence of young Black men on style which still has yet to happen in the mainstream. When you scratch beneath the fashion industry surface today, you find that many of these guys are behind so many of today’s major style moments for men and women, too. At CASSIUS we get that style moments are really cultural moments-and they speak volumes. Naturally, we were interested in profiling style influencers that follow no preset rules. That’s an understatement. We actually wanted to tap the new tribe of fashion leaders who felt the most, well, free.”
This monthly conversation presented in avant-garde video and editorial content further amplifies this statement CASSIUS makes- that the fashion industry is evolving with a new wave of Black Millennial visionaries. CASSIUS features include “30 Famous Men Who Kill the Style Game,” NY Fashion Week (a street style recap), and a special timeline feature on the mercurial Kanye West’s relationship with the fashion industry titled, “You Just Don’t See How Fly My Style Is.”
As CASSIUS continues to engage cross-cultural audiences through content that centers diverse stories, October is all about the unique grooming habits of multicultural men, an area less focused on in the “general market.” CASSIUS will launch its’ first Good Look Awards: “The Grooming Edition”, which provides this audience with product recommendations by influencers and cultural representatives of this demographic. Through the awards, the CASSIUS team will produce a list of the top products that cater to multicultural men, among hair, skin, body, and beard care.
“Our decision to launch CASSIUS this summer was largely rooted in the cultural truth that, despite being in the midst of the greatest content explosion ever, there was a wealth of multicultural stories that were simply not being told,” says Detavio Samuels, President of iONE Digital and One Solution. “With its September Cover and upcoming grooming awards, CASSIUS continues to challenge that reality by bringing those untold stories to the world in an ultra premium fashion, that is atypical of what you see on the Internet and proving that these stories can attract audiences who represent all parts of the human rainbow.”
Visit www.cassiuslife.com and connect via social media on Instagram, Twitter and Facebook at @cassiuslife.
BUY IT ON Shop HW
Today, iONE Digital is the largest distributer of urban digital content in the country and through its relationship with other Urban One companies, is the only fully integrated multimedia company that powerfully reaches over 82% of Black Americans. For more information, visit www.ionedigital.com
- Twitter’s Algorithm Update & What It Means for Brands (fruition.net)