@BuyBlack30 co-founders Dorissa White and Kiera Mallett created the #BuyBlack30Challenge to encourage a month of exclusively buying black. The campaign was prompted by the deaths of George Floyd, Ahmaud Arbery, and Breonna Taylor. Participants can do their part locally by ordering from black-owned restaurants in NYC like Home Sweet Harlem, and Brooklyn Chop House in FiDi.
BUY BLACK 30 is proposing a four-phase plan that is broken down into four weeks, which will get participants acclimated into a new way of shopping and using their money. The plan includes: canceling all streaming services that are not black-owned, shopping at black-owned retailers exclusively, dining at black-owned establishments exclusively and circulating dollars with black-owned banks. They have provided resources on social media platforms, which includes websites that they hope makes it easier for participants in the challenge.
More on BuyBlack30 from co-founder Dorissa White:
In 1955, Rosa Parks sparked the Montgomery Bus Boycott. The bus company lost 65% of its income and the boycott was the beginning of the Civil Rights Movement. The small act of defiance and the boycott that followed eventually led to the Supreme Court declaring that Alabama and Montgomery’s laws requiring segregated buses were unconstitutional.
This boycott, amongst several economic boycotts in the past proves that organizing is effective. African-American people are tired of protests falling on deaf ears only to have to protest for similar reasons each year. The Buy Black 30 Challenge ultimately means that there is strength in numbers.