Boost Online Store Revenue With Professional E-commerce Photography

March 22, 2021

You know how you scroll through an e-commerce site, and something catches your attention?

‘Well, that looks good.’

People buy products online only after scrolling through the product images and finding them interesting to buy.

That’s the impact an image can create on an e-commerce store.

Today, e-commerce is a booming market, not to mention the comfort of getting items delivered to home.

E-commerce photography, if done right, can make a fortune for the business. If you want to get into e-commerce photography, this article will get started with it.

First thing first, you need the necessary photography gear. You’ll find camera reviews, tips on editing apps/software, and suitable accessories at Shotkit – a one-stop photography guide.

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Let’s get started…

E-Commerce Photography: 5 Important Tips

The product makes its way to the customer’s cart only if the images look convincing and clear.

That’s why the pictures should be perfect and real. Here is how to take a gorgeous snap for an e-commerce store:

  1. Prepare the Items

The very first thing is to make sure the items are well arranged. Make a list of products and props required to click pictures.

If you are showcasing clothes, make sure the products are clean and perfectly ironed. The main item, the hero of the image, should shine out differently.

Clean the background, props in use, and everything around the product to ensure a clean picture.

Before you start the photography, take some trial snaps to check if the background is working nicely with the product.

Make all the preparations beforehand.

  1. Lights, Background, Camera

To avoid any color contrast, prefer a clean white background. It looks professional and brings out the fresh colors of the product.

For small products like shampoo bottles or perfumes, one LED light arrangement would work. And in the case of clothing, especially if a model is involved, arrange lights to explore every angle.

Usually, in e-commerce photography, a simple mirrorless DSLR does wonders. But, pay extra attention to a good solid tripod stand. It’ll save you from any noise or shake in the picture.

Choose the right lenses and gears. Change the camera placement based on the size of the item to take a perfect click.

  1. Capture All Angles

The customer should be able to see how the product looks from various angles.

When the product is something like soap, shampoos, every angle might not matter. But for clothes, bags, wallets, shoes, 360° angle photography would be the best choice.

Even if not 360°, add pictures or a video from every angle possible, keeping the subtle white background.

  1. Photo Editing

As a photographer, you are already aware of the importance of editing. You cannot upload raw images without making the necessary tweaks.

There are tons of options available to put you in confusion as to which tool would be perfect.

Make a list of your requirements and choose the right editing software that’ll suit your profession.

If you want to add product images and videos into an e-commerce store, a tool that can edit both would be the better option.

Adobe Lightroom is a wonderful tool for photo editing. Or you can also try TOPAZ labs AI tools to edit images before uploading them to the store.

Maintain consistency in editing.

  1. Product Only Pictures Vs. In-Context Pictures

The type of picture is a crucial point to consider. While clean product-only images are the most common ones, contextual images can better the product.

For example, clothes paired with a matching handbag.

Or a work desk setup accessorized with a computer, keyboard, lamp, and some books. Customers will have a better idea of the product.

Another type is a product size to another item.

For example, to show a bag’s dimension, you can keep a laptop or a magazine next to it. It creates more impact and gives a better perspective.

Images, or visuals, are like the first sight of a store. It’s going to create an impression on the customer.

A perfect image can increase the chances of the product getting sold. And the above 5 steps are your way to get that perfect shot.

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