Bodega Reveals New Balance 990v3 Collaboration For 15th Anniversary Celebration

June 13, 2021

Hidden in plain sight across both the East and West coast, Bodega is now celebrating a very special anniversary: their 15th.

And following yet another round of “Hidden Codes,” the retailer is linking up with New Balance to better commemorate the occasion.

Unlike the two’s previous works, the upcoming collaboration takes it all the way back to the 990v3, one of the Boston-based institution’s most beloved silhouettes.


In colorway, the pair deviates quite a bit as well, opting out of the “No Days Off” palette for one more earth tone dominant.


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Deep brown shades mark the suede panels over top, complementing the thick mesh that lies underneath. Cream-based trims sit in between tonally, while the topmost eyelet and lining inject vivid red and blue color, respectively.

Releasing likely very soon, the Bodega x 990v3 is but one of many more collaborations to come from the model.

For now, while we wait for updates on the release date, enjoy another look at the offering above reports Sneaker News.

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