BET Launches Nationwide Search For Hottest Unsigned Music Artists 2021 – 2022

Today, BET announced the launch of “BET AmpliFIND,” a digital contest aimed to shine a spotlight on the hottest, unsigned artists through the power of social media.

The contest goes live today at 6 pm ET.

Artists around the country can submit their original music and performances at BET.com/Amplifind for entry consideration from February 25 – March 5, 2021.

Music fans and industry tastemakers will vote to keep their favorite acts in the competition for a grand prize package that includes an exclusive one-on-one advisory with a top, A&R Executive at Roc Nation, @BETMusic IG Takeover, interview on BET.com, a cash prize, and more.


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“BET has always been at the forefront of music discovery and this is our opportunity to help amplify all of the incredible voices that need to be heard,” said Connie Orlando, Executive Vice President of Specials, Music Programming & Music Strategy at BET. “With a great partner in Roc Nation, we hope BET AmpliFIND will provide a platform for these upcoming artists to be discovered.”

Voting opens weekly beginning March 16 for the top 50 contestants.

The final five artists will be selected on April 6 for a chance to compete and perform virtually on BET’s IG Live.

The winner will be announced on April 13, 2021, on BET.com and all digital platforms.

For a full list of eligibility criteria and rules, visit BET.com/Amplifind.

BET, a subsidiary of ViacomCBS Inc. (NASDAQ: VIACA, VIAC), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience.

The primary BET channel is in 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa and France.

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BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER, a 24-hour entertainment network targeting the African-American Woman.

BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business.

BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

Photo credit: Dani Leigh source.

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