Most people use social media platforms only to meet and make new friends, which makes perfect sense. This, in turn, makes social media a perfect place for marketers because these sites offer an effective and practical way to increase sales.
In this article, we are going to look at a new marketing concept – social selling and describe five incredibly useful tools that can boost sales on social media sites.
What is Social Selling?
For most modern companies, social selling has become an essential part of the marketing process. Unfortunately, many marketers think that this concept only refers to social media ads and promotions, but social selling practical applications are vaster than that.
In a nutshell, social selling refers to the act of reaching out to a target segment and building a good relationship with them. So how do you do it? Well, social media sites come with different tools for one-on-one interaction, such as chatting, video calling, commenting, sharing, among others.
Along with building rapport with your target market, social selling also helps you enhance your lead list. Also, if your target audience knows about you and your business long before they feel a need for it, leads will more likely become customers.
The best practice in social selling is not to spam your target audience. Do not share irrelevant posts, and do not send DMs randomly. So, how can you get started with social selling? Well, if you have a Facebook business page, a Twitter page, or an Instagram account, you can start social selling today. First, however, you will need some marketing tools that will help you oversee your social selling efforts.
Top 5 Social Selling Tools
Do you know how many social media platforms there are? Facebook, Instagram, Twitter, and Snapchat are some of the top apps that come to mind. However, there are many more. And now and then, you will hear about a completely new app that will become the new talk of the town, such as TikTok.
If you find it overwhelming to manage all your customer interactions across all the social media platforms, then IFTTT is the solution for you. IFTTT is short for “If this, then that.”
Using this tool, you can automate the sharing of content across all major social media platforms. For example, you can create a recipe that will fetch your new tweets and publish them from your LinkedIn profile.
Sometimes, when you see a lead on social media, it makes sense to add this contact into the CRM. Sadly, not all users have their emails public on social media accounts, which is exactly where SignalHire comes in. This online tool is a powerful email extractor that works Facebook, Twitter, GitHub, and as a LinkedIn email lookup service. Using this tool, you can curate contact details from all major social media platforms. All it takes is one click on a browser extension icon, and the service pulls verified contact data from its vast database of 450+ million contacts.
Besides, SignalHire lets you find contact information in bulk. Thanks to its powerful search filter, you can look up contact details using names, job positions, and locations. This is a fast and effective way to add more leads to your CRM, especially in the B2B sphere because the database is also categorized by companies and industries.
LinkedIn Sales Navigator
Speaking of the B2B sphere, LinkedIn remains the top social platform for business interaction. Its Sales Navigator is designed to offer an increase in deals, acting as a useful tool for lead segmentation. Basically, the tool allows searching for new leads based on specific search criteria. So if you know who your ideal customer is, you can simply use the advanced search filters on Sales Navigator to connect with more leads. If your leads’ contact info is not publicly featured on their accounts, you can once again use SignalHire for finding associated emails.
Should you rely solely on outreach content for increasing sales? Well, sharing posts from your social media accounts is an effective way to reach out to your target audience and ultimately increase sales.
One often overlooked strategy for effective social selling is leveraging what your existing employees have to say about you. We all know about social proof, don’t we? It refers to all the publicly available data about a company, including ratings and reviews.
Now, what your employees have to say about you is also a form of social proof. There is a term for this – employee advocacy. If you want to leverage this for your social selling strategy, then Bambu is just the right tool for you. The service allows all your employees to share company updates on their social profiles, which boosts brand awareness and shows that its staff is the company’s biggest advocate. In the long run, this approach builds trust and attracts more customers.
With the rising popularity of social media platforms, companies need a tool for managing all their customers from one place. And this is exactly where Nimble comes in. Nimble is a popular Customer Relations Management tool.
Using just one tool, you can monitor your interactions with all your leads across all the social media channels. Nimble allows its users to create separate profiles for all their clients. In addition, you can arrange all your leads into groups and categorize them based on their demography and other characteristics.
Nimble allows you to curate data from your social media accounts, mail inbox, and web applications. You can also fetch data from 160 different apps into one unified dashboard for enhanced customer relations management.
Before we conclude, did you know that social selling helps businesses capture new opportunities, according to a recent report? Companies witnessed a 38% rise in business opportunities after starting social selling. Given that an average person spends around 2.5 hours a day on social media, this resource is worth tapping into. In this article, we’ve listed the top services that help with social selling. If you think there are other tools out there that should have made this list, please leave a comment below.