SHOP, THE NEW HARLEM WORLD SHOP!
Superstar recipient of this year’s Michael Jackson Video Vanguard Award, Missy Elliott, may have set the VMA’s and social media on fire with her show-stopping performance this week, but the post-show celebration in her honor was nothing short of spectacular.
Elliott’s long-time manager, Mona Scott-Young, along with nightlife entrepreneur Unik Ernest curated the star-studded event which hosted an impressive list of guests: Queen Latifah, Cardi B, Lizzo, Lil’ Kim, Oscar winner Regina King, tennis star Novak Djokovic, Victoria’s Secret model Adriana Lima, Ashlyn Harris and Ali Krieger (world champion US Women’s soccer team), Ice-T and Coco, Blac Chyna, Lil’ Mama, Harlem’s Dave East, Victor Cruz, Naturi Naughton, Winnie Harlow and Myx Fusions CEO Peter Reaske were among the elite who came out to celebrate with Elliott. Celebrity DJ Mary Mac 5 Star kept the energy high as guests partied into the wee hours.
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“We wanted to celebrate Missy, and honor her success and contributions to the culture, so where better to do that than a place inspired by her genius and creativity,” says Scott-Young. “Words can’t express how proud I am of Missy. She is an icon and truly deserves to be celebrated.”
The event was held at “The Museum of Missy Elliott,” an interactive pop-up playground that allowed guests to engage in the most memorable and iconic moments from Elliott’s music videos. The concept boasted a live hologram experience where guests could record a gif of themselves performing to Elliott’s hit classic “The Rain,” while virtually wearing her signature inflated trash bag. The immersive activation was powered by VNTANA.
Special thanks to Marilyn Van Alstyne of EMVE Management Group and event supporters Pepsi, MTV VMA’s, Myx Fusions, Bartenura, Cîroc, Courvoisier, Quay, Picsart and Monami Entertainment.
Elliott’s latest project, Iconology, is available now on all streaming platforms.
Monami Entertainment is a leading lifestyle and entertainment company with a specialty in talent management and cross-platform brand development. Founded by Mona Scott-Young, Monami Entertainment was created on the premise of expanding upon Scott-Young’s remarkable track record for success in all areas of the entertainment business – music, television, publishing, food & beverage and more. Monami Productions, a division of Monami Entertainment, is a leading independent production company focused on content creation for film, television, digital and mobile distribution. www.monamient.com
Photo credit: 1) Dave East. 2) Mona and Queen Latifah. 3-16) Other photographs. By Shareif Ziyadat and Michelle Lawton.