Atlanta: Journeys To Host Free Music Festival, “Destination: Atlanta,” With Adidas Originals

September 4, 2019

Heading to the ATL? Journeys, the retail leader in teen apparel and footwear, in partnership with Adidas Originals, has announced “Destination: Atlanta.”

“Destination: Atlanta,” is a free, one-day celebration of music, culture, and the city of Atlanta taking place Saturday, September 28, 2019, at the Georgia Freight Depot in downtown Atlanta.

Inspired by the free-spirited energy of music festivals and underground parties of the 90s, “Destination: Atlanta” will feature live performances by hip hop artists Kodie Shane and Marlo and DJ sets by Heroes x Villians and Ferrari Simmons. This crew of up-and-comers represents the diverse talent coming out of Atlanta today. Additional performers will be announced. Kenny Burns will host.

The event will transform a vast parking lot near the Georgia Freight Depot in the historic Underground Atlanta area into an immersive music experience that will include interactive stations such as a “Maker Lab,” a “living art” wall, a pool lounge, foam towers and more.

“Destination: Atlanta” is the second installment of the annual “Destination” series, which launched last year in San Diego and drew over 3,400 attendees.

“Our goal has always been to create authentic, thoughtful experiences that we can share with our consumers and employees,” says Kari Irons, SVP Marketing, Journeys Group. “So we’re excited to partner with Adidas again and build on what we started last year in San Diego. This year, you’ll find performances and programming that really highlight the best of Atlanta’s music and art scenes, along with a few unexpected activations. Last year was made specifically for San Diego, and this year will feel very much like a local, Atlanta-born event.”

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To rsvp for this free event, visit

Journeys is a teen retail leader with an emphasis on footwear and unique specialty items including apparel, backpacks, hats and accessories. With more than 840 stores in all 50 US states, Puerto Rico and Canada, Journeys offers the most popular brands that cater to the teen lifestyle such as Vans, Converse, adidas, Timberland, Dr. Martens and UGG. Through strategic artistic partnerships, event sponsorships, exclusive content, creative collaborations with musicians and a focus on giving back to the community through charitable events and volunteer programs – Journeys has become more than just a retailer, but a universal part of teen and youth culture.

The in-store Journeys experience features an energetic environment, friendly, passionate staff and a family-like atmosphere where self-expression is not just accepted – but encouraged and embraced. TVs are playing carefully curated music videos and lifestyle segments, set alongside impactful visual merchandising displays that change monthly to reflect on the latest trends and styles sought after by the 12-22 age bracket.

Journeys omni-channel presence includes the stores, printed catalogs, website:, and social media channels on Instagram, Facebook and Twitter (@journeys), as well as Pinterest and Snapchat (@journeysshoes). Based in Nashville, Tennessee, Journeys is a division of Genesco Inc.

Inspired by the rich sporting heritage of Adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – Adidas originals is a lifestyle brand founded in 2001. With the Adidas archive at its foundation, Adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, Adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

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