Luxury, they say, is not inherent in the tangibles themselves but the feel-good nature of acquiring them.
Whether or not this philosophy works, some brands have almost become synonymous with luxury, and we love to indulge ourselves.
However, in the global luxury scene, it’s easy for consumers to be spoilt for choice. If pinning yourself down to a choice has become nothing short of an extreme sport, this article can help a great deal.
What drives your luxury taste buds? What do you find yourself drooling over when you visit an online fashion store? To help you answer those questions, here are 6 luxury brands that are actually worth your money.
1. Loewe
Loewe makes almost everything from perfume to bags. Founded in Spain during the 80s, the brand has become one of the major luxury houses in the world.
From a glorious leather-making past, Loewe branched into ready-to-wear collections in 1965 and was acquired by France’s LVMH luxury goods company.
The brand’s new creative director Jonathan Anderson is re-inventing the Loewe craftsmanship and etching its signature in the heart of fashionable personalities like Asap Rocky.
Their recently released geometric bag has become much more of a show stopper for luxury-loving Gen Zs. They come in colorful shapes with basket-Esque designs made of intricate laser cuts.
2. Stella McCartney
Talk about Stella McCartney, and two things come to mind: ethical luxury and a stellar star-studded clientele.
She is best known for her fur-free and leather-free apparel range. Coming from British celebrity status birthed by her father Paul McCartney, Stella McCartney’s eccentric and aesthetic range has been patronized by Madonna and Megan Markle.
She leverages this influence to advocate for sustainability in the fashion industry.
3. Cartier
Cartier’s timelessness fuels its status on the high-end market. Its history of classic products and exclusivity provides a unique feel-good appeal for its customers.
If you’re looking to adorn yourself with the most luxurious jewelry and watches, Cartier is one of the few choices available for authenticity and style.
According to the Kadence Luxury index, Cartier was the world’s leading luxury brand in 2018, ahead of Mercedes, Rolls Royce, etc.
4. Fendi
Fendi’s ‘F’ logo has become a bold statement on the high-end fashion scene, and we so much love to see it. The craze with millennials and its high-end and diverse product range puts Fendi up there with today’s most luxurious brands.
Millennials matter to the luxury industry, and Fendi knows how to draw them closer. The digital platform ‘F is for’ is an addition to a long line of bold fashion statements leveraged by the Italian fashion house to remain in the upper echelon.
Fendi’s taste for minimalism is also evolving its product and service offerings with the times. Take the recently released Fendi X Jackson Wang capsule collection.
The capsule steers clear of punchy prints in favor of next-gen style staples. It has a focal point on the black tone-on-tone Fendi signature featured on the collection.
5. Monse
Monse is built on the intersection of cool and luxury. Take the brand’s reconceptualization of varsity sweaters, for instance. Monse revives the staples of the past and situates them in the heart of the modern age.
Monse exudes bold femininity building a mass appeal around offbeat silhouettes and unconventional fabrications. These cool-luxe credentials are what skyrocketed the brand to a fashion-darling status almost overnight.
Touted as Hollywood’s new favorite, Monse presents a unique take of the ready-to-wear scene by nurturing a new brand of avant-gardism.
Celebrities like Kerry Washington, Sarah Jessica Parker, etc., have all fallen in love with Monse’s unbuttoned asymmetrical shirting signature look.
6. Patek Philippe
Buying luxurious timepieces is an art. Since 1932, this Swiss luxury has charted its way into the hearts of many luxury lovers, including Drake, Ellen DeGeneres, and a host of others. Not only are these watches luxurious, but they come with a high resale value which increases over time.
Patek Philippe has a significant heritage to its products. Take the Nautilus, for instance, which launched in 1972, where literature was an elixir.
And guess where the name Nautilus came from? Nautilus is the fictional submarine from the highly prized ‘Twenty Thousand Leagues under the Sea’ – Jules Verne’s classic novels.
So the high price alone does not make such an iconic watch. Its luxury is in the decades of literary heritage passed on to future generations. Thus, its timelessness can only be in a league of its own.
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