5th Annual Caring To Remember Cocktail Kicks Off Alzheimer’s And Brain Awareness Month

The Alzheimer’s Association, New York City Chapter raised more than $200,000 in partnership with New York City’s commercial real estate community at the 5th Annual Caring to Remember Cocktail. Held Wednesday in the Sky Lobby of One World Trade Center, the event celebrated the start of Alzheimer’s and Brain Awareness Month, which honors those impacted by dementia.

Six prominent New York City buildings, including One World Trade Center, were lit in purple Wednesday in honor of Caring to Remember and Alzheimer’s and Brain Awareness Month. The funds raised at Caring to Remember will support Alzheimer’s and dementia research and the Alzheimer’s Association, New York City Chapter’s care, support and education programs available to all New Yorkers free of charge.

“The Alzheimer’s Association, New York City Chapter is thankful for our partners in the commercial real estate community for coming together to create this spectacular and meaningful event”, said Christopher Smith, executive director of the Alzheimer’s Association, New York City Chapter. “We are committed to creating a future without Alzheimer’s. The funds raised at Caring to Remember will help to move the world closer to that goal.”

The Caring to Remember executive committee is comprised of notable members of New York City’s commercial real estate community, including Jody Durst, president of The Durst Organization, who spoke at Wednesday’s event.

“My focus on Caring to Remember and the Alzheimer’s Association is due to firsthand experience with the profound effects that this degenerative condition has upon the individual, their families and their friends,” said Durst. “The projected proliferation of Alzheimer’s is both stunning and frightening. I am committed to the effort of raising the necessary funding for research in order to combat this dreaded disease.”

Caring to Remember was founded by Heidi and Brock Nigg, Geraldine Szabo and Andrea Tallent.

“My wife’s father passed away from Alzheimer’s disease and her mother is living with dementia,” said Brock Nigg, CEO and managing director, iES Corp. “After experiencing the devastation the disease brings to those diagnosed and their caregivers, I knew we had to do something. We began Caring to Remember five years ago to bring recognition and to build support and community for Alzheimer’s disease within the real estate industry. Collectively, we have raised over $400,000 for the Alzheimer’s Association to support research and those affected by the disease and we’ve just gotten started.”

Captivate, the in-elevator screen network, donated ads that will be seen by over 12 million viewers in commercial real estate buildings, encouraging buildings to “Go Purple” in honor of Caring to Remember and Alzheimer’s and Brain Awareness Month.

NYC Buildings and Landmarks lit in Purple in Recognition of Alzheimer’s & Brain Awareness Month.

Related: Join Chelsea Lyn-Rudder, the new Director of Communications at the Alzheimer’s Association on The Danny Tisdale Show.

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s research, care and support. Our mission is to eliminate Alzheimer’s disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer’s. Visit alz.org® or call 800.272.3900.

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