Facebook is statistically the biggest social media platform in the world today with over 2 billion official users.
Despite there being so many users, the engagement rates on Facebook have always been a mixed bag. Engagement rates on Facebook are an assessment of interactions you get per every single follower on average. Here are some of the important Facebook statistics that can help you to get maximum engagement.
While Facebook’s engagement rates are elite, its algorithms have been shown to behave erratically and unpredictably. Some pages suddenly appear to stop getting traction for no reason. Hence, it becomes important to take steps that ensure stable engagement rates in the long run. Here are 5 ways you can improve the engagement rates on Facebook.
- Post engaging content
Unless you have been posting controversial content, your engagement rates should be intact. Facebook often bans and shadow bans account for content that violates their guidelines. Shadowbanning basically blocks your content from reaching other users. So as long as everything is working right, content that is engaging will be enough to bring visible results. Now the real question is what counts as engaging content?
In terms of the type of content, photos and videos have the best engagement rates on Facebook by default. If you are posting textual content, you have to keep it short and concise because Facebook users tend to ignore posts that go longer than a couple of paragraphs.
Posting on a consistent basis has shown to be effective in getting interactions quickly. Inactive accounts usually notice a massive drop in engagement rates even after the activities are resumed.
- Conversation and Interactions
When it comes to textual content, having conversations and discussions bring the most out of Facebook’s default engagement rates. If you want fast engagement on a Facebook post, try to initiate a conversation by asking questions or opinions of your followers on any topic. Any kind of interaction with your followers is a form of engagement itself. It also promotes audience retention which is a welcome side bonus. Using live video sessions is a more creative and intimate form of interaction that can have an even better effect on your followers.
Your interactions do not have to be limited to just your page or profile, however. Commenting and communicating with other users on public pages is a fairly common strategy used by many to bring attention and promote engagement.
- Use Facebook Insights
Insights and analytics help users figure out various behaviors and patterns of their social media accounts, content, and audience. Thankfully, Facebook provides a built-in ‘Insights’ tool that is absolutely free and open for everyone to use. The insights in themselves are not what help engagement, but it is the data they provide that can make the difference. They allow you to get a deep look into both your content, audience and much more. Most importantly, the insights tell you the time when your posts have been getting the most engagement. You can stick to that time frame in the future for better results.
The audience tab includes everything about your target demographic including age, gender, and location. This information is all one needs to identify their target audience and mold their content accordingly. To improve it further, take a look into the content tab which explains exactly which content of yours brings the most engagement.
- Paid Promotions
If you are not against the idea of spending money on Facebook, you can get amazing results within a limited budget. Facebook ads are proven to have positive results in terms of engagement but if you want a specific post to do well, the best option is to boost it. Boosted posts show up in the feed of your targeted audience, and are highly likely to benefit from it.
Ads and boosts will not bring you instant results but one option can. The option is to buy Facebook followers. Within days you can get thousands of legitimate followers from trusted websites.
- Join Groups
Nearly 100% of Facebook users are active in at least one group and these groups present exciting opportunities for improved performance. Groups allow you to reach people that are not following you thus providing unique organic engagement. On Facebook, there are some dedicated engagement groups where members work together to help boost each other’s engagement.
Facebook provides the best engagement out of the mainstream social media platforms but it has its fair share of ups and downs. A lot of pages and profiles tend to randomly lose their reach and end up getting stale without a specific reason. When that happens, what you need is a boost in engagement and these 5 strategies can definitely help. Another way out of it is to buy Facebook followers. It is a legitimate and very common practice among even established influencers. Buying followers works almost instantly and brings results that last long.