Tyra Banks is all about beauty, from the runways to the most important thing in your purse. The model recently partnered with Silicon Valley start-up, Locket to provide a service app for Android users.
Downloaded by thousands, the phone application essentially gives new tailored content daily on lock screens everytime one swipes.
“We’re thrilled to work with an influential and inspirational partner like Tyra Banks,” said Yunha Kim, the CEO and Co-Founder of Locket. “As a female founder, I am excited to be able to lean on another female entrepreneur for advice and deep media expertise. Also, Locket has a firm conviction that the smartphone lock screen space has huge potential for the entertainment industry, and Tyra’s involvement and expertise will be extremely valuable in navigating the media landscape.”
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In addition to the major partnership, Banks is launching a contest today for her Instagram followers who would like a free Locket advertisement to promote his or her business endeavor.
To enter: Followers must post a picture on Instagram of the product or service they would like to advertise with the hashtag #LocketAD by 11:59 p.m., EST on Monday, November 25. Banks and Locket will announce the winner of the contest on Banks’ Instagram profile on Wednesday, November 27 at 3:00 p.m., EST.