Sony Partners in REVOLT TV’s HELLO Harlem Initiative

hello harlem diddyToday, REVOLT TV announced an exciting new partnership with the U.S. division of Sony Music Masterworks. The multi-genre label group, home to a diverse roster of artists, has joined HELLO Harlem as a music partner. Through the music partnership, Sony Music Masterworks will provide artists to perform at select summer series events in Harlem and upper Manhattan, ultimately joining REVOLT in their mission to promote the arts and music programming among young adults. Artists will include Theo Crocker, Somi, Liam Bailey and performers from its Masterworks Broadway soundtracks.

“HELLO Harlem is a positive platform for showcasing our artists while driving attention to the importance of organizations like the Boys and Girls Club of Harlem. We are happy to have our talent involved in this series, from the beginning, and to join forces with REVOLT in making a genuine difference in a community that matters to us,” says Angela Barkan, VP media & artist development, Sony Music Masterworks U.S.

Since its inception, HELLO Harlem has made its mission to be more than just another fundraising campaign. Not only have they made strides to raise awareness and support for the Boys & Girls Club of Harlem, they are doing the same for fresh, rising musical talent who can potentially change the landscape of music and entertainment. The 10-event summer series is happening in partnership with Harlem Park to Park, an organization that represents 75+ businesses in Harlem.

“We are very excited by the momentum HELLO Harlem is building and the positive response we’ve received from the music community,” exclaims Kai Wright, REVOLT VP of communications, “The willingness of Sony Music Masterworks to step up as a music partner helps us to amplify our mission and allows us to fuel HELLO Harlem with young, energetic musical experiences as envisioned.”

Events supported by Sony Music Masterwork include:


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THEO CROCKER @ The Corner Social | 07/21
Trumpeter, vocalist and composer, Theo Croker is a bold young soul-jazz newcomer who pays respect to the tradition of jazz while moving it forward. The grandson of New Orleans legend Doc Cheatham, Croker’s music is fortified by tradition with no lack of contemporary electricity. His new album “AfroPhysicist,” produced by Dee Dee Bridgewater, is available now. Croker is currently on tour on his own, and with Bridgewater, throughout 2014 including an appearance at the Newport Jazz Festival on August 1st 2014.
www.theocroker.com

Masterworks Broadway Night @ Harlem Tavern | 07/28
Masterworks Broadway is the primary home to cast albums from Tony Award®-winning Best Musicals. Together receiving over 275 Tony® Awards, 470 Tony® nominations and 28 Grammy® Awards, the Masterworks Broadway includes the most prestigious shows in Broadway history: Kinky Boots, Once, If/Then, South Pacific, West Side Story, Anything Goes, The Sound of Music, My Fair Lady, Sweet Charity, Ragtime, Annie, Hello, Dolly!, Fiddler on the Roof, A Little Night Music, Hair, Sweeney Todd, A Chorus Line, Hairspray, Cabaret, Avenue Q, 1776, Camelot, Nine, Gypsy, Chicago, Oliver!, The Producers, La Cage Aux Folles, The Who’s Tommy and hundreds more.

SOMI @ The Hudson River Cafe | 08/18
Inspired by her time in Lagos, Nigeria, the vocalist and songwriter Somi straddles the worlds of jazz, pop and soul. Her new album “The Lagos Music Salon” is available on August 5th and features special guests Common and Angelique Kidjo.
www.somimusic.com

LIAM BAILEY @ Ginny’s at Red Rooster | 08/25
Liam Bailey is a British singer who is taking soul and rock to new levels. Originally discovered and signed by the late Amy Winehouse, Bailey’s debut album “Definitely NOW” is available on August 19th.  The album is co-written and produced by Bailey, and executive produced by Flying Buddha label head Salaam Remi.
www.liambaileyofficial.com

Visit www.helloharlem.org for more information on HELLO Harlem and how to become a supporter of the Boys & Girls Club of Harlem.  Follow the series on social media using #helloharlemnyc through Facebook, Twitter and Instagram.  The HELLO Harlem events are executive produced by The Nelson Group (www.tngww.com).

An open call to feature NY-based artist at each event can be found at www.revolt.tv/helloharlem.



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