A Sneaker Store Just Opened In A Former Harlem Theater

August 24, 2017

Footwear News reports that sneaker fans will be happy with how a defunct New York City theater in Spanish Harlem has been resurrected.

Open now in the former Eagle Theater, which once featured performances from music icons Celia “Queen of Salsa” Cruz and Tito Puente, is the newest KicksUSA storefront. The store, located in the heart of Spanish Harlem, is the first New York door for the Philadelphia-based retailer.

“New York is my hometown; it almost feels like homecoming. I am so excited about the opportunity to be able to connect with people, as well as engaging with the community and school, through such a landmark space,” CEO John Lee said in a statement.

The store, located at 1852 Third Ave., brings the total number of KicksUSA locations to 50. 

To introduce the store to the community, company hired famed artist Mark Paul Deren — better known as Madsteez — to paint a massive mural that takes over the facade of the building. Deren’s piece, which he said on Instagram took four days to complete, boasts several depictions of iconic sneakers, including an Air Jordan 1, a Converse Chuck Taylor All Star and an Adidas Superstar.

Although the store has been open for five days, it will celebrate its grand opening August 25-27, 2017, with events including a rap showcase, raffles, giveaways and surprise appearances from special guests.

Want to see more mural images check them out here

By submitting this form, you are consenting to receive marketing emails from: Harlem World Magazine, 2521 1/2 west 42nd street, Los Angeles, CA, 90008, https://www.harlemworldmagazine.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
We're your source for local coverage, we count on your support. SUPPORT US!
Your support is crucial in maintaining a healthy democracy and quality journalism. With your contribution, we can continue to provide engaging news and free access to all.
accepted credit cards

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles