Whether you are a newbie in the salon business or seasoned in the field and are still finding it hard to maintain your customers, then we’ve got your back. You might pride yourself on having impeccable skills but are still struggling with your clients. As a hairstylist or beautician, it takes more than your talents to attract people to your beauty parlor.
From a business standing, satisfied customers will help to boost your revenues as well as ensure that you are meeting your business goals. For this and more, below are quick and easy ways to delight your customers as a beautician.
Ensure That Your Employees Look Good
Your employees represent your image both at the salon and outside the salon. Salon uniforms are not only a branding technique but it’s also among the ways you can boost your employees’ morale. There are stylish designs to choose from and if you are working with the best designers, you can be sure to impress your clients as well. The right tunics will create a positive vibe in your salon and add a level of professionalism.
Create The Best Environment For Your Customers
It’s of the utmost importance to ensure that your customers feel at home the minute they step into your beauty parlor. Your salon should have an inviting appeal by going all-in in terms of aesthetics and tranquility. You might consider redecorating, changing the window treatments, adding a few scented candles here and there, some calming music playing in the background, or having TV screens set up to entertain your customers.
Enable Online Bookings
You already have too much on your plate, and it can get even more laborious when managing appointments. You can make it easier for you and your esteemed customers by investing in an online booking application. There are salon apps that can help with this and much more. You can go a step further by developing a website for your salon where clients can make appointments online.
Make Customer Service A Priority
Happy customers are the backbone of your salon. Most clients will be willing to pay top-dollar for a great customer experience. This means going beyond your customer’s expectations. There are hidden gems in great customer service and to help you out, below are tips you can use to improve customer experience. They include.
- Invest In Modern Communication Systems
- Make check-ins easy by having a checklist system
- Send notes of appreciation by setting up an automated emailing system
- Provide your clients with additional styling tips both online and offline
Initiate A Reward Program
For your most loyal clients, it will be of the utmost importance to show appreciation. These will be clients who’ve been with you from your startup. Whether it’s in the form of gift cards, discounts on products, or other freebies, your loyal clients will appreciate the special treatment. You might also suggest discounts for any referral that bears fruit. With the tough competition out there, you cannot underestimate the power of an effective rewards program.
Keep Your Salon Clean And Organized
A day in providing beauty services in a salon is enough to leave the salon messy and disorganized. Now, cleaning a salon isn’t the glamorous part of salon ownership you might have anticipated! It takes more than providing makeovers and other beauty services. Cleanliness is a legal requirement when applying for a salon license. This is because of the health concerns that might present way down the line. Below are ways you can keep your salon spotless in no time:
- Ensure that the floors are free of hair, dust, and clutter
- Styling caps should always be washed and steamed
- The bathroom areas should be spotless
- Kitchen equipment such as coffee pots should always be clean
- The ventilation systems should be serviced as per the manufacturers’ recommendations
Keeping your salon tidy and clean is not as simple as it might sound. If you ever find yourself overwhelmed by the above cleaning checklist, you can always hire expert cleaners. They’ll be instrumental in not only ensuring a clean working environment but also in organizing your salon.
The above are tips that will be key to ensure that your customers will be delighted whenever they come into your salon and when they leave. Attracting new customers and maintaining new ones takes work. You already have too much on your plate and having dissatisfied clients shouldn’t be added to the list. Ensure that your employees know what is needed of them by becoming an effective and efficient team leader.