Popular entertainment and lifestyle streaming TV service, Philo, is proud to announce its commitment to support Black-owned businesses
and social justice organizations by donating $1M dollars worth of ad impressions in 2020.
Diversity, equity, and inclusion are critical pillars of Philo as a company, and in light of recent events, Philo has used its platform to showcase organizations and businesses that uplift the Black community.
As a streaming service with more than 60 channels, businesses and organizations have a prominent platform to showcase their work and gain awareness. The ad campaign is featured on Philo’s platform and inserted on channels like A&E, aspire V, BET, CLEO TV, Food Network, HGTV, OWN, TV One and many more networks. The ad partners are inserted into the “local insertion” advertisement break.
This ad break is traditionally used by cable networks and streaming services for their own ad sales placements, therefore, advertisement inclusion does not add extra commercial time for viewers. Beyond the initial ad commitment, Philo’s team has been working with some of the organizations and businesses to create ads utilizing the streaming service’s in-house design team.
“In light of the recent events, we decided to use our platform as a place for good. We opened up our ad inventory space to provide space for discussions about systemic injustice, raise awareness for social good organizations, and provide Black business owners with an opportunity to promote their businesses free-of-charge. Philo is truly TV for everyone, and we want our ad presence on the platform to be uplifting and include diverse representation.” Reed Barker, Head of Advertising, Philo.
Philo’s partners include:
- aspireTV’s aspireMKTPLC
- BEVEL(A Walker and Company Brand)
- Black American Music Association
- Black Girls Rock
- Boston University Center For Antiracist Research
- Color Of Change
- EMPOWRD App
- Harlem’s Fashion Row
- Know Your Rights Camp
- LEAP Initiative
- National Basketball Players Association
- National Urban League
- Sacred Heart Collections
- Scotch Porter
- Shea Moisture Fund
- The Crown Act
- The Gathering Spot
- The Innocence Project
- The LIME Foundation
- Thurgood Marshall College Fund
- United Negro College Foundation
- US Black Chambers, Inc(USBC)
- Voting Rights Is Our Civil Rights
- Women in Entertainment Empowerment Network (WEEN)
With this latest commitment, Philo hopes to not only support those already hard at work, but also inspire a new wave of change agents. Philo’s ethos of “TV for Everyone” includes valuing the broader community and recognizing the responsibility to help accelerate progress by actively dissolving systemic inequity across the board. Some of that will be achieved through initiatives that align with Philo’s Diversity, Equity and Inclusion (DEI) principles.
- A partnership with the National Urban League and The Gathering Spot to create a two-part “Power Lunch Series: How To Build Your Brand”
- Working with programming partners and the Ad Council to air anti-racism PSAs across our platform
- A commitment to Black-owned content, including the addition of a new channel offering, TV One
Inspired by Philo T. Farnsworth, the inventor of electronic television, Philo was created to build a better TV experience. The company started in the college market and is now available nationwide, offering 60+ top-rated television channels for just $20 per month.
Philo customers can also purchase premium add-on channels, EPIX and STARZ. In addition to being the first entertainment-focused streaming TV service, Philo offers live TV, unlimited DVR, on-demand, and content from top programmers all available on Android devices, GoogleTV, Fire tablets and Amazon Fire TV, Apple TV, iOS/iPad, Roku, and PC/Mac web browsers and now Chromecast with Android functionality. Philo is based in San Francisco, with offices in New York and Cambridge, MA. For more information, visit philo.com.
Photo credits: 1) Arva Rice, the National Urban League in Harlem.