Jason Pomeranc and his brothers opened the downtown boutique hotel 60 Thompson the night before the Sept. 11, 2001, terrorist attacks and look toward Harlem and other areas for growth. Their business survived the economic downturn. Now, they’re capitalizing on demand for stays at smaller, independently owned hotels. In 2000, boutiques accounted for fewer than 1% of hotel rooms in the city. Today they have more than 10% of the city’s 112,000-plus inventory, according to hotel research firm STR.
Among them are three hotels owned by the Pomerancs: the former 60 Thompson, which was rebranded and renovated as SIXTY SoHo in the wake of a 2013 split from Commune Hotels + Resorts, SIXTY LES, and 6 Columbus. (They also own a hotel each in Miami and Beverly Hills.)
…people are looking toward Bushwick, as well as Long Island City and even other areas of Manhattan, like Hell’s Kitchen and Harlem.
As Pomeranc told our source that Business travel is part of the expansion to different neighborhoods. With emerging industries like tech, people aren’t tethered to a trading floor or specific location. They’re not using traditional meeting spaces. They almost have the same needs as leisure travelers. Lobby culture contributes a lot to where they want to stay—they do a lot of their work in public spaces. That freedom is a good marriage for the lifestyle-hotel space. Clearly, parts of Brooklyn have already established themselves, but people are looking toward Bushwick, as well as Long Island City and even other areas of Manhattan, like Hell’s Kitchen and Harlem.