Mic Network reports in an article titled 7 Secrets Of Entrepreneurs Who Turned Side Gigs Into Baller Full-Time Jobs, in secret number 2, Harlem’s John Henry gave his advice on the smart moves he’s made.
Here’s what he had to say:
Even a truly great product will fade into oblivion if people don’t hear about it, said John Henry, a Harlem, New York City-based venture capitalist and podcast host with more than 30,000 social media followers.
“When you’re growing your business, assuming you’re solving a problem, you want eyeballs,” Henry said. “Without content, you’re not in the conversation … as you put out little bits of content, you start to come to life.”
Founders may see written or video content posted online as superfluous — certainly compared with their actual product or service — but this is a mistake, Henry said. It’s only a matter of time before competitors emerge. Then, you want to be the company that’s more popular, likable or accessible.
You don’t need anything fancy or even a team to begin creating content. Most entrepreneurs, for example, blog and write on social media platforms and entrepreneur-focused platforms like Product Hunt or Medium. If you’re serious about starting a company, you might consider posting on these platforms every day, or at least once a week.
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