As a nod to the brand’s iconic 1990’s era, the new drop features four pieces. Two soft colored striped t-shirts, a cream crew neck sweater and a four pocket denim jacket. Additionally, GUE$$ Jeans branding is captured throughout.
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The garments were unveiled at a New York City-styled bodega shopping experience in London that he curated in conjunction with retailer Self Fridges. “Being from New York, I wanted to give the experience of something synonymous with New York and bring that across the globe” Rocky explained.