Fine-Tune Your Brand By Identifying Your Business Niche In Harlem

One of the best brands in Harlem has been Rao’s (see above), there brand has been anything but generic. Is your business’s brand too vague? “Generic” is the death knell for a small company’s brand. Continue Reading →


Become an Harlem World Insider - Sign-Up For Our Newsletter!

4 Self-Inflicted Missteps That Get Brands Into Trouble From Harlem To Harere

Remember Blockbuster? At one time, the chain of 9,000 video-rental stores seemed to be everywhere and families spent their Saturday evenings perusing the shelves for the latest releases. Continue Reading →


Become an Harlem World Insider - Sign-Up For Our Newsletter!

Starting A Brand From Scratch In Harlem Or Harare

brandingBy Joe Pantigoso

Recently, while mentoring a group of student startups, I was asked how to start a brand from scratch. Startups, I’ve found, are incredibly knowledgeable and expert at their new ventures, but often less experienced at branding. Continue Reading →


Become an Harlem World Insider - Sign-Up For Our Newsletter!

Apollo Theater To Hold Amateur Night Auditions In Harlem, Philly And DC

apollo1The Apollo Theater announced today that it will hold auditions for its legendary Amateur Night show, now in its 82nd year, in multiple cities this Fall. Continue Reading →


Become an Harlem World Insider - Sign-Up For Our Newsletter!

3 Reasons To Cultivate A Personal Brand

Businessman looking at himself in mirror to encourage and find himself confident.

Starbucks understands the importance of promoting its brand. So do Whole Foods, Disney and McDonald’s, just to name a few. Continue Reading →


Become an Harlem World Insider - Sign-Up For Our Newsletter!