Starting A Brand From Scratch In Harlem Or Harare

brandingBy Joe Pantigoso

Recently, while mentoring a group of student startups, I was asked how to start a brand from scratch. Startups, I’ve found, are incredibly knowledgeable and expert at their new ventures, but often less experienced at branding. Continue Reading →

Apollo Theater To Hold Amateur Night Auditions In Harlem, Philly And DC

apollo1The Apollo Theater announced today that it will hold auditions for its legendary Amateur Night show, now in its 82nd year, in multiple cities this Fall. Continue Reading →

3 Reasons To Cultivate A Personal Brand

Businessman looking at himself in mirror to encourage and find himself confident.

Starbucks understands the importance of promoting its brand. So do Whole Foods, Disney and McDonald’s, just to name a few. Continue Reading →