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One of the best brands in Harlem has been Rao’s (see above), there brand has been anything but generic. Is your business’s brand too vague? “Generic” is the death knell for a small company’s brand. Continue Reading →
SHOP, THE NEW HARLEM WORLD SHOP!
Remember Blockbuster? At one time, the chain of 9,000 video-rental stores seemed to be everywhere and families spent their Saturday evenings perusing the shelves for the latest releases. Continue Reading →
SHOP, THE NEW HARLEM WORLD SHOP!
By Joe Pantigoso
SHOP, THE NEW HARLEM WORLD SHOP!
Recently, while mentoring a group of student startups, I was asked how to start a brand from scratch. Startups, I’ve found, are incredibly knowledgeable and expert at their new ventures, but often less experienced at branding. Continue Reading →
The Apollo Theater announced today that it will hold auditions for its legendary Amateur Night show, now in its 82nd year, in multiple cities this Fall. Continue Reading →
SHOP, THE NEW HARLEM WORLD SHOP!
When you think Amazon.com, you think Jeff Bezos. When you think Facebook, you think Mark Zuckerberg. When you think of musics, you think of Harlem Puff Daddy. Continue Reading →
SHOP, THE NEW HARLEM WORLD SHOP!
SHOP, THE NEW HARLEM WORLD SHOP!
Starbucks understands the importance of promoting its brand. So do Whole Foods, Disney and McDonald’s, just to name a few. Continue Reading →
Brainstorming is emotional, not rational. While you should have information from your market research in mind while brainstorming, it’s important to be creative. Continue Reading →
SHOP, THE NEW HARLEM WORLD SHOP!
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