One of the best brands in Harlem has been Rao’s (see above), there brand has been anything but generic. Is your business’s brand too vague? “Generic” is the death knell for a small company’s brand. Continue Reading →
Category Archives: Brand
4 Self-Inflicted Missteps That Get Brands Into Trouble From Harlem To Harere
Remember Blockbuster? At one time, the chain of 9,000 video-rental stores seemed to be everywhere and families spent their Saturday evenings perusing the shelves for the latest releases. Continue Reading →
Starting A Brand From Scratch In Harlem Or Harare
By Joe Pantigoso
Recently, while mentoring a group of student startups, I was asked how to start a brand from scratch. Startups, I’ve found, are incredibly knowledgeable and expert at their new ventures, but often less experienced at branding. Continue Reading →
Apollo Theater To Hold Amateur Night Auditions In Harlem, Philly And DC
The Apollo Theater announced today that it will hold auditions for its legendary Amateur Night show, now in its 82nd year, in multiple cities this Fall. Continue Reading →
Does A Company’s Reputation Rest On The Shoulders Of The CEO?
When you think Amazon.com, you think Jeff Bezos. When you think Facebook, you think Mark Zuckerberg. When you think of musics, you think of Harlem Puff Daddy. Continue Reading →
3 Reasons To Cultivate A Personal Brand
Starbucks understands the importance of promoting its brand. So do Whole Foods, Disney and McDonald’s, just to name a few. Continue Reading →
Your Brand Brainstorming Worksheet From Harlem To Hollywood
Brainstorming is emotional, not rational. While you should have information from your market research in mind while brainstorming, it’s important to be creative. Continue Reading →