One of the best brands in Harlem has been Rao’s (see above), there brand has been anything but generic. Is your business’s brand too vague? “Generic” is the death knell for a small company’s brand. Continue Reading →
Remember Blockbuster? At one time, the chain of 9,000 video-rental stores seemed to be everywhere and families spent their Saturday evenings perusing the shelves for the latest releases. Continue Reading →
Recently, while mentoring a group of student startups, I was asked how to start a brand from scratch. Startups, I’ve found, are incredibly knowledgeable and expert at their new ventures, but often less experienced at branding. Continue Reading →
The Apollo Theater announced today that it will hold auditions for its legendary Amateur Night show, now in its 82nd year, in multiple cities this Fall. Continue Reading →
Brainstorming is emotional, not rational. While you should have information from your market research in mind while brainstorming, it’s important to be creative. Continue Reading →
Constant Contact Is A Blast!