As far as online sales are concerned, things are just beginning to settle down to normal.
The COVID-19 pandemic leads to a global surge in e-commerce sales. The shopping sprees for hand sanitizers, toilet papers, and masks have begun to taper down to normal levels. There’s a critical thing for you to remember; however, the available data regarding sales are concerned points to a new normal for e-commerce businesses to consider. According to these indicators, e-commerce businesses selling the following seven products are sure to rake in the moolah in 2021:
1. Products Meant For Pets
Instagram and other image-based social networks do indeed have more than their share of dogs and cats that enjoy a significant amount of fame, love, and attention. According to estimates based on sales data, the pet care market for 2025 is likely to exceed a whopping USD 270 Billion. Pet owners usually are prolific online shoppers who buy a significant number of pet products and are driven by industry-specific trends.
You can better understand the reasons behind this massive market by delving into the psychology of pet owners. To them, a pet is not merely just another animal, and rightfully so. Pets are instead a worthwhile member of their household. Pets are often central to the home, but someone also everyone in the family adores. Such pet owners consider the extra expense on their pets to be worth it to keep them happy and healthy. It is in no way a luxury to them, and the quarantine has ensured that people are closer to their pets than ever.
2. Health Products And Beauty Items
To sell items in a market that has proved its reliability as a source of income, you can look forward to the health and beauty sector as the right solution. It is a perennial favorite, especially amongst e-commerce players. As a culmination of all the Zoom meetings resulting from working remotely due to the pandemic, people are now focusing on their health, appearance, and well being more than ever. As per WARC reports, by 2025, the online segment will account for a significant 23.3% of all health and beauty sales.
3. Bluetooth Gadgets And Smart Devices
Suppose you find that your present product sales are stagnating or maybe even tapering down, it’s time to play the music. Tech devices using Bluetooth (now in version 5.0) are essentially meant to help people enjoy music better and host other benefits. Accordingly, they are going from strength to strength in terms of their popularity. Long gone are the days of electronic devices that come with wires. Consumers today demand that the devices they use today not be tied down by their hands, wires, and other kinds of hassles. The use of such tech gadgets also helps make home offices more comfortable, besides enhancing the user experience. And as we all know, tech has gone smart, and all electronic items of daily use these days usually are smart devices. So, you can opt to sell one or more of them too!
4. Athleisure Or Activewear Clothing
There has hardly been a better day for home gym kits, exercise bikes, and home fitness products than today, with the pandemic raging on. Regardless of the pandemic condition in your place, you still need to remain fit and healthy and be comfortable while doing so. As such, people are buying activewear and athleisure clothing to serve dual purposes. They want to stay comfortable carrying out their fitness routine without changing if they have to venture outdoors for an errand.
5. Notebooks And Planners
The start of the year is the peak season to sell organizers and planners, allowing people to plan and organize their daily lives. There is a new and vigorous interest in wellbeing practices like meditation and mindfulness due to COVID-19 restrictions. Accordingly, guided journals and notebooks specifically meant for reflection are more popular than ever. And the sales figures are a testament to the fact. A great tip in this is to sell planners and organizers that let customers personalize its design.
6. Yoga Mats
Be it a home workout or a yoga or meditation session; a proper comfortable yoga mat is a bare necessity for all such items. The public attention to wellness practices is at an all-time high, and it has taken the shape of a movement. Yoga mats are affordable, and the cost of the entire yoga process necessarily is just the mat. The increasing number of people turning to yoga and meditation means that there will be a substantial demand for yoga mats for quite some time.
7. Accessories Of Mobile Devices
The pandemic resulted in a whopping 70% increase in mobile device usage as if the figures were not high before that. They were, and now they are at an all-time high. That means more smartphone sales and even more sales for mobile device accessories. Like notebooks and planners, giving customers the option to customize the design of their mobile device accessories is a great idea, too, wherever practicable.
Ecommerce success mainly results from product demand, online marketing, and a burning motivation to succeed in your enterprise. The article you are reading gives you some great ideas about the first, and you will get plenty of online resources for the second. However, the winner’s mindset is something you must develop, perhaps by using a wellness product or organizer, which you might both sell and use!